Storage is worth £1.5 billion in the UK alone and is forecast to grow. An opportunity for a new storage and organizational retail brand, tapping into the consumer desire to be tidy, organized, and house proud was identified.

Following the rise in cleaning and organization influencers, consumers have found satisfaction in tidying and organizing their homes and are happy to share. With households constantly accumulating more stuff, customers are looking for clever ways to make the most of their limited space and hide and store their belongings in plain sight. From this, the retailer Store & Order was created by British agency Our Creative.

To determine the emotional hook for a very practical brand, the team started with a collaborative workshop. Engaging in-house product designers to fully understand the “what” & “why” of each product category to determine why Store & Order products are unique. This needed to be a down-to-earth proposition, no judgment here. The product range provides clever, simple solutions to everyday storage problems, that let shoppers spend more time enjoying their home. “Nifty ways to stay neater” sums this up perfectly as the Retail-owned Brand proposition.

The logo radiates happiness, with the sunshine yellow and roof motif symbolizing the joy of home. The “SO” lockup adds a conversational tone to headers, perfect for nifty statements and customer reviews. With thoughtful design at the heart of the brand, the sketch style annotations nod back to the internal product design team and the care and attention that goes into the creation of every product.