About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Staples Posts 2 Sr Brand Manager Roles

This week office supply icon Staples has two Senior Brand Manager positions posted, for their trend-forward Vertex Award-winning office furniture brand Union & Scale and their facility solution brand Coastwide Professional respectively. STAPLES: Senior Brand Manager, Private Brands (hybrid) Union & Scale Location: Framingham, Massachusetts, United States Category: Merchandising Job Id: 1231470 Staples is business

Staples Posts 2 Sr Brand Manager Roles2022-11-01T20:23:23-04:00

Velocity Institute Kicks Off Fall Membership Drive

This fall marks the one-year anniversary of our conversion from My Private Brand to the Velocity Institute and the Retail Brand industry has overwhelmingly embraced our mission. Close to 1000 retailers, solution partners, and manufacturers have become members and joined us for our groundbreaking in-person events Velocity Institute Conference +Expo, and Velocity Sustainability Summit. They

Velocity Institute Kicks Off Fall Membership Drive2022-10-31T19:00:09-04:00

Lidl Serves $30 Private Brand Thanksgiving

Ahead of the holiday season, German discount grocer Lidl today announced pricing for its Thanksgiving basket. Lidl shoppers will be pleased that, once again, they will be able to assemble a traditional Thanksgiving meal at Lidl that feeds up to 10 people for less than $30. Lidl's Thanksgiving basket is modeled after items selected by

Lidl Serves $30 Private Brand Thanksgiving2022-10-31T19:13:01-04:00

CBX Software Changes Name to Trade Beyond

CBX Software, a provider of multi-enterprise platforms for extended supply chain orchestration, announced today that it has changed its trade name to TradeBeyond. CBX Software pioneered the multi-enterprise platform that streamlines retail product development, sourcing and supply chain operations. The new name, TradeBeyond, represents a major milestone in the company’s success over the past decade,

CBX Software Changes Name to Trade Beyond2022-10-31T16:21:44-04:00

Target Partners with Marks & Spencer to Celebrate the Holidays

Beginning in mid-November, Minneapolis-based big box retailer Target is partnering with the iconic British retailer Marks & Spencer to bring a curated assortment of their popular Retail Brand (private brand) food and beverage products to Target shoppers for the first time. The range will be rolling out in November and available through the 2022 Holiday

Target Partners with Marks & Spencer to Celebrate the Holidays2022-10-30T19:20:44-04:00

Target Collabs with Artist for HeyDay Collection

Target is once again collaborating to drive its private brands. This time with Heyday—their Target-designed electronics brand which was launched in 2018. The brand lets shoppers say buh-bye to basic whites and greys and power up their personal style with 150+ eye-catching, on-trend tech accessories. The collab partners the Target brand with three artists to

Target Collabs with Artist for HeyDay Collection2022-10-27T20:01:06-04:00

CVS HEALTH: Innovation and Business Management – Director

CVS HEALTH: Innovation and Business Management – Director Job ID: 2259053BR Category: Management Address: 1 CVS Drive Location: Woonsocket, RI Remote: WFH Flexible Job Description The Innovation & Business Management Director will be responsible for developing an actionable multiyear innovation roadmap and ensuring all new innovative products are launched on time and with high

CVS HEALTH: Innovation and Business Management – Director2022-10-27T20:13:00-04:00

Gelson’s Uncorks Four New Premier Wines

Heading into the social celebrations of the holiday season, Southern California specialty grocer Gelson's is uncorking four new world-class wines in its exclusive collection of Gelson's Wines, produced through an ongoing collaboration with former Château Lafite Rothschild chief vintner Julien Fayard, named 2021 "Winemaker of the Year" by Wine Spectrum. On Thursday, November 10 at

Gelson’s Uncorks Four New Premier Wines2022-10-26T19:39:22-04:00

UNFI Names Balian As Chief Brands Officer

Providence, Rhode Island-based United Natural Foods Inc. has named Angie Balian Chief Brands Officer. She will oversee the company’s private brands division, a component of UNFI’s work to provide independent grocery retailers with choice and value that help them differentiate within their communities.Balian joined UNFI in July as chief of staff to Chris Testa, president

UNFI Names Balian As Chief Brands Officer2022-10-26T19:29:53-04:00