Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex
Democratizing climate action has long been a part of how Bentonville-based Walmart builds sustainability programs such as Project Gigaton or the Circular Connector. The retailer collaborates with partners to create action, whether that’s to advance circular solutions, accelerate collaborations on renewable energy and zero waste or to enable more ambitious goal setting with Walmart’s ambitious
Albertsons Companies invites customers to toast this holiday season with its new, premium Vinaforé Collection. The Retail-Owned Brand (private brand) collection features five distinctively crafted varietals originating from some of the best wine regions in the world and is now available at Albertsons Cos. owned stores including Albertsons, Safeway, Shaw’s, Vons, Jewel-Osco, Acme, Tom Thumb,
Join myself and the Velocity Institute team for the final Meetup of 2022. The FREE networking event will be held in Chicago and is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a cocktail
UK grocer Sainsbury’s much anticipated Christmas TV commercial advert premiered earlier this week. Through a light-hearted tale, this year’s advert celebrates the innovation and creativity of the grocer's Retail-Owned Brand (private brand) Sainsbury’s Taste the Difference Christmas range. Centering on one of the most divisive foods – the traditional Christmas pudding – the tongue-in-cheek advert
Today I am excited to launch the last industry benchmarking survey that Velocity Institute will field in 2022. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is
UK big-box retailer Asda had one thing on their 2022 wish list. To modernize their Christmas Retail Owned Brand (private brand), elevating quality perceptions along the way. British agency OurCreative were tasked with rekindling the Christmas spirit, and they delivered just in time for winter. The creative concept “A Magical Christmas, All wrapped up by
As part of Northeastern grocer Wegman's commitment to sustainability, the retailer practices regenerative agriculture, an approach that relies on the sum of the parts – soil, air, water, plants, animals, and humans – working in harmony to create a farm that’s environmentally, economically, and socially sustainable. At the Wegmans Organic Farm & Orchard, they
Description Responsible for the overall development and execution of a cohesive, integrated, innovative Private Brands strategy and architecture across all channels. Oversees and leads Global Sourcing, Quality Assurance, Product Design, Fashion Trend and Package Design teams to ensure end-to-end brand integrity and consistency. Partners cross-functionally with Merchandising, Marketing and other key business partners to drive
As we hold our first annual fall Member drive (JOIN NOW), I wanted to take a few moments to speak directly to private brand manufacturers and invite you to become a member. Launched in November 2021, the Velocity Institute is the global industry association committed to advancing retailers and their brands across all categories and
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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