About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Velocity Sustainability Summit Starts Tomorrow!

The wait os almost over the 2022 Velocity Institute Sustainability Summit starts tomorrow Tuesday October 18 and runs , October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years

Velocity Sustainability Summit Starts Tomorrow!2022-10-16T19:54:11-04:00

As Private Brands Grow, Key Growth Strategies Emerge

Late last month FMI—The Food Industry Association released its second installment of 2022 Power of Private Brands, which surveys food retailers and manufacturers about their private brand growth strategies. Retailers report having strong goals over the next two years for their private brand portfolio, with a current average dollar share of 18.2% and an ambitious

As Private Brands Grow, Key Growth Strategies Emerge2022-10-16T19:47:17-04:00

Whole Foods: Senior Designer, Package Design

Austin, TX 78703 Full-time Full Job Description We’re searching for a Senior Packaging Designer to join our Amazon Fresh creative team. As the Senior Package Designer, you will report to the Creative Director, Package Design and play a key role in the design exploration of Amazon Fresh’s portfolio of private brands, from the rebranding

Whole Foods: Senior Designer, Package Design2022-10-16T19:34:55-04:00

Kroger and Albertsons Announce Definitive Merger Agreement

Kroger and Albertsons today announced that they have entered into a definitive agreement under which the retailers will merge. The combination will expand customer reach and improve proximity to deliver fresh and affordable food to approximately 85 million households. Together, Albertsons and Kroger currently employ more than 710,000 associates and operate a total of

Kroger and Albertsons Announce Definitive Merger Agreement2022-10-14T10:57:04-04:00

Rumors Swirl of Kroger Albertsons Merger

America’s largest traditional grocer The Kroger Co. is making a bid for rival grocer Albertsons Companies Inc., a move which seems likely to face heavy antitrust scrutiny. Bloomberg broke the story Thursday that Kroger and Albertson’s were in merger talks, with a deal that could be announced as soon as Friday. The combined retailers

Rumors Swirl of Kroger Albertsons Merger2022-10-13T21:46:45-04:00

CVS Health tackles the “pink tax” with 25% price drop

In an effort to help consumers curtail the “pink tax” Woonsocket Rhode Island-based healthcare/drug chain CVS Health will drop prices by 25% on CVS Health and Live Better Retail Brand (private brand) tampons, liners, menstrual pads, and cups. The move is designed to help close the price gap between women’s and men’s personal health

CVS Health tackles the “pink tax” with 25% price drop2022-10-13T21:33:45-04:00

IKEA Celebrates the Holidays with Vinterfint

This season at IKEA, the iconic retailer is in the mood to celebrate the magic of the holidays with a new Retail Brand (private brand) winter collection, VINTERFINT 2022. Inspired by Scandinavian folklore and handicraft, it has everything you need to turn your home into a holiday wonderland. The new IKEA winter collection, VINTERFINT 2022,

IKEA Celebrates the Holidays with Vinterfint2022-10-19T16:36:28-04:00

Lidl Great Britain Commits To 100% Free-Range Eggs

This week Great Britain-based Lidl GB committed to selling 100% free-range eggs by the end of 2024, reinforcing its commitment to the welfare and conditions in which hens are housed. Lidl has long been focused on offering the highest quality products at the most affordable prices, which means the products it sells are all sourced

Lidl Great Britain Commits To 100% Free-Range Eggs2022-10-19T16:37:41-04:00

The wait is over, the Velocity Sustainability Summit is almost here!

Hurry! 5 Days left to the Summit Join us for the 2022 Velocity Institute Sustainability Summit, October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years groundbreaking event. The

The wait is over, the Velocity Sustainability Summit is almost here!2022-10-12T19:22:57-04:00

ALDI Cuts Prices Ahead of the Holidays

As Americans start making plans to entertain at home, discount grocer ALDI has announced they will be dropping prices on dozens of top-selling Retail Brand (private brand) and a selection of manufacturer-branded items, including fresh and frozen vegetables, baking ingredients, ground beef, bacon, and cheese. “We know saving money has never been more important, and

ALDI Cuts Prices Ahead of the Holidays2022-10-12T18:42:33-04:00