About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Beauty of Diversity with Targets new Houston White Collab

Minneapolis-based retailer Target is taking fashion to the next level — and advancing their REACH commitment — with Houston White x Target. The multiyear partnership with North Minneapolis designer, entrepreneur and community-builder Houston White is designed for all shoppers and features menswear-inspired apparel and accessories that reflect Houston’s unique point of view. Houston’s been collaborating

The Beauty of Diversity with Targets new Houston White Collab2022-09-09T15:56:07-04:00

Velocity Talks with James Butcher: Sustainability Summit Preview

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. The series has taken a break through the summer and we are back for the fall. This week’s episode features

Velocity Talks with James Butcher: Sustainability Summit Preview2022-09-08T14:29:42-04:00

Eataly Collabs with Lentini Pizza

A unique collaboration between Turin Italy-based Lentini Pizza and Eataly the Italian food and products mega-retailer. This unique private brand product allows Eataly to bring the original Italian pizza to customers' tables. Each pizza is made by Italian pizza makers following the traditional recipe, then quickly frozen to maintain its taste and properties.For this project

Eataly Collabs with Lentini Pizza2022-09-06T17:24:50-04:00

Metro Canada Discusses its Vertex Awards Publishers Choice: Design2022 On Demand

On August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured

Metro Canada Discusses its Vertex Awards Publishers Choice: Design2022 On Demand2022-09-05T07:52:15-04:00

Ahold Delhaize / Peapod Digital Labs Selects Private Brand Incubator Participants

Ahold Delhaze USA-owned Peapod Digital Labs announced this week the first cohort of participants in the retailer’s Incubator Program for diverse-owned suppliers, specifically targeting suppliers for its Retail Brand (private Brand) portfolio. The Incubator is designed to develop new, exceptional quality, private-labeled products in partnership with certified, diverse-owned suppliers. The following brands as participants in

Ahold Delhaize / Peapod Digital Labs Selects Private Brand Incubator Participants2022-09-01T15:18:52-04:00

Vertex Awards Large Agency of the Year – Equator: Design2022 On Demand

On August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands.The event once again featured the winners

Vertex Awards Large Agency of the Year – Equator: Design2022 On Demand2022-09-01T14:43:31-04:00

German Rapid Delivery Retailer Gorillas Launches Premium & Daily

In addition to the recently launched < start-up beer > and the coffee private brand "Hot Damn!", German rapid delivery retailer Gorillas customers can now look forward to even more new Retail Brands (private brand) Gorillas Premium and Gorillas Daily. Gorillas Daily offers high-quality products for everyday grocery needs at fair prices, such as

German Rapid Delivery Retailer Gorillas Launches Premium & Daily2022-09-01T14:31:46-04:00

Bed Bath & Beyond Announces Strategic Changes & Private Brand Retreat

Beleaguered home retailer Bed Bath & Beyond today announced a strategic and business update focused on changes intended to stave its losses and survive. The plan leans heavily on new leadership, cost cutting, store closures, ubiquitous national brands and reducing private brands. It remains to be seen whether the retailer will be able to create

Bed Bath & Beyond Announces Strategic Changes & Private Brand Retreat2022-08-31T14:39:43-04:00

Australian Agency Motor Brands Vertex Awards BOUTIQUE AGENCY OF THE YEAR: Design2022 On Demand

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Australian Agency Motor Brands Vertex Awards BOUTIQUE AGENCY OF THE YEAR: Design2022 On Demand2022-08-31T14:37:18-04:00