Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Ahold Delhaize / Peapod Digital Labs Selects Private Brand Incubator Participants

Ahold Delhaze USA-owned Peapod Digital Labs announced this week the first cohort of participants in the retailer’s Incubator Program for diverse-owned suppliers, specifically targeting suppliers for its Retail Brand (private Brand) portfolio. The Incubator is designed to develop new, exceptional quality, private-labeled products in partnership with certified, diverse-owned suppliers. The following brands as participants in

Ahold Delhaize / Peapod Digital Labs Selects Private Brand Incubator Participants2022-09-01T15:18:52-04:00

Vertex Awards Large Agency of the Year – Equator: Design2022 On Demand

On August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands.The event once again featured the winners

Vertex Awards Large Agency of the Year – Equator: Design2022 On Demand2022-09-01T14:43:31-04:00

German Rapid Delivery Retailer Gorillas Launches Premium & Daily

In addition to the recently launched < start-up beer > and the coffee private brand "Hot Damn!", German rapid delivery retailer Gorillas customers can now look forward to even more new Retail Brands (private brand) Gorillas Premium and Gorillas Daily. Gorillas Daily offers high-quality products for everyday grocery needs at fair prices, such as

German Rapid Delivery Retailer Gorillas Launches Premium & Daily2022-09-01T14:31:46-04:00

Bed Bath & Beyond Announces Strategic Changes & Private Brand Retreat

Beleaguered home retailer Bed Bath & Beyond today announced a strategic and business update focused on changes intended to stave its losses and survive. The plan leans heavily on new leadership, cost cutting, store closures, ubiquitous national brands and reducing private brands. It remains to be seen whether the retailer will be able to create

Bed Bath & Beyond Announces Strategic Changes & Private Brand Retreat2022-08-31T14:39:43-04:00

Australian Agency Motor Brands Vertex Awards BOUTIQUE AGENCY OF THE YEAR: Design2022 On Demand

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Australian Agency Motor Brands Vertex Awards BOUTIQUE AGENCY OF THE YEAR: Design2022 On Demand2022-08-31T14:37:18-04:00

Ahold Delhaize & Giant Eagle Discuss Design: Design2022 On Demand

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Ahold Delhaize & Giant Eagle Discuss Design: Design2022 On Demand2022-08-30T17:14:52-04:00

Petco Expands WholeHearted into Fresh Recipe Frozen Meals

Late last week Petco announced the launch of a WholeHearted Fresh Recipes line offering frozen nutrition for dogs. Petco's continued investment in artificial-free pet nutrition is in direct response to strong growth in pet parent demand for high-quality, minimally processed pet food. "Pet parents are driving one of the biggest trends the pet industry has

Petco Expands WholeHearted into Fresh Recipe Frozen Meals2022-08-30T17:13:29-04:00

Red Gold Opens New High Tech Warehouse

Members of the Red Gold executive team. From left to right, Colt Reichart; Senior Director of Marketing & Consumer Relations, Mike de Oliveira; Network Project Manager, Hue Andrews; COO RG Transport, Dave Steighner; Director of Warehouse Operations, Eric Yeskie; Distribution Center Manager, Beau Reichart; Chief Operations Officer, Mike Herrmann; Director of Engineering, Brian Reichart;

Red Gold Opens New High Tech Warehouse2022-08-30T17:12:22-04:00

Design2022 On Demand: Wakefern – A conversation with Glen Pfieffer

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Design2022 On Demand: Wakefern – A conversation with Glen Pfieffer2022-08-28T15:05:35-04:00

Kohl’s Introduces Sonoma Community

Late last week Kohl’s introduced Sonoma Community – a new sub-brand of Kohl’s flagship private brand, Sonoma Goods for Life, offering product collections that celebrate diversity and inclusion, everyday. Aspiring to offer goods that bring us together, the first Sonoma Community collection kicks off with an assortment dedicated to celebrating Hispanic Heritage Month, featuring

Kohl’s Introduces Sonoma Community2022-08-28T15:00:33-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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