About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

CVS Health Collabs with Michael Graves Design to Innovate

Late last week Fast Company reported on the launch of a new Retail Brand (private brand) range of mobility and bath safety products (durable medical equipment) by CVS Health. The CVS Health by Michael Graves Design line includes canes, a walker, a shower chair, a raised toilet seat, and a commode. They’re designed to blend

CVS Health Collabs with Michael Graves Design to Innovate2022-02-20T14:24:29-05:00

7-Eleven: Back Director, Private Brands- Beverages

Job ID: 179186 Store Number: 00163 Location: 3200 Hackberry Rd, Irving, Texas, US, 75063; Enon, Ohio, US Category: Merchandising Position Type: Fulltime-Regular Store Type: US Non-Store Job Description Overview Who we are Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively

7-Eleven: Back Director, Private Brands- Beverages2022-02-20T11:27:16-05:00

Grove Collaborative Inspires with Superbloom

The new skincare Retail Brand (private brand) from Grove Collaborative Superbloom features exciting watercolors and vibrant gradient hues. The brand designed by Hatch Design is based on the powerful natural ingredients found within. As a result, the watercolor-inspired bottles instantly brighten and give a glimmer of brilliance. Superbloom is made with the latest botanical science

Grove Collaborative Inspires with Superbloom2022-02-17T19:55:31-05:00

Whole Foods: Sourcing Leader of Exclusive Brands Packaged Products, Bakery and Prepared Foods

Department: Merchandising Job Type: Regular Location: Austin, Texas, United States of America Global Support Position Type: Full time Job Description Responsible for Exclusive Brands category strategy, assortment planning, promotional planning and supplier partnerships. Accountable for the financial performance of assigned categories through pre-season strategy and planning (e.g. financial targets, category strategy, assortment planning) and

Whole Foods: Sourcing Leader of Exclusive Brands Packaged Products, Bakery and Prepared Foods2022-02-17T19:29:52-05:00

Get Egg-cited for Easter at Waitrose

With fond memories of Easter gatherings, egg hunts and Easter baking, many British shoppers have already been planning and looking for Easter goodies, with searches on Waitrose.com for ‘Easter’ up 237% and ‘Easter eggs’ up 639% compared to last month. New products for this year, include: Waitrose Savory Hot Cross Brioche Rolls - perfect for

Get Egg-cited for Easter at Waitrose2022-02-16T17:59:48-05:00

Academy Launches New Freely Activewear Girls’ Apparel Range for Spring

Academy Sports + Outdoors' exclusive Retail Brand (private brand, private label) activewear collection, Freely, which first launched as a Women's and Women's Plus line in 2021, is expanding to include Freely Girls' pieces. In addition, the brand will unveil all-new Women's and Women's Plus styles, patterns, and colors for the spring season, including corresponding Girls'

Academy Launches New Freely Activewear Girls’ Apparel Range for Spring2022-02-16T17:11:18-05:00

Velocity Conference Call for Speakers

Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence? If so, we invite you to speak at the Velocity Conference + Innovation Expo when it returns to Charlotte,

Velocity Conference Call for Speakers2022-02-15T16:10:15-05:00

Trader Joe’s Innovates Breakfast With Organic Rolled Oats with Ancient Grains & Seeds

Whoever proclaimed breakfast’s prevailing importance over lunch and dinner must have had oatmeal in mind. Trader Joe’s has launched a new Retail Brand (private brand) Gluten Free Organic Rolled Oats with Ancient Grains & Seeds is not only a mouthful to say, but it is a delicious and nutritious mouthful to eat, too. In addition

Trader Joe’s Innovates Breakfast With Organic Rolled Oats with Ancient Grains & Seeds2022-02-15T15:29:43-05:00

The Home Depot: Senior Manager, Packaging – Private Label

LOCATION: Atlanta, GA CATEGORY: Marketing TYPE: Corporate JOB ID: 160097 JOB DESCRIPTION Position Purpose: Lead the team that will be responsible for the design direction and execution of all private label packaging. Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiency. Develop and mentor

The Home Depot: Senior Manager, Packaging – Private Label2022-02-15T15:15:42-05:00

Retail Brands Institute Boldly becomes the Velocity Institute.

Greetings, I want to share a new and exciting development. You probably know that the Retail Brands Institute (RBI) has used the tag line “Be Bold" to help drive the industry to push its envelope. As we began planning for this year’s return to in-person events with the Velocity Conference and Expo, our team

Retail Brands Institute Boldly becomes the Velocity Institute.2022-02-14T11:35:28-05:00