Branding
JCPenney Launches Stylus in a Effort to Innovate
Late last week beleaguered department store retailer JCPenney announced the introduction of Stylus apparel private brand. This brand is part of an all-new styleisure apparel line that is designed to comfortably elevate the everyday. The Stylus brand is attempting to be the leader in this new fashion mindset that enables customers to dress effortlessly with both comfort and style. Not to be confused with athleisure, Stylus provides the style and comfort shoppers are craving in their multifaceted daily lives, creating a solution that reaches beyond the activewear category. Stylus’s all-day comfort plus style versatility reflects how JCPenney customers
It’s The Most Wonderful Time Of The Year at Aldi
The mornings are getting darker, the nights are drawing in and the temperatures are dropping, so thoughts of course turn to…. Christmas! As the most wonderful time of the year nears and the same old dull lunches simply won’t cut it anymore, Aldi UK is here to make lunches merry and bright with its festive food to go range, including six delectable and delicious Christmas sandwiches and wraps, available in stores from 1st November. Having sold a record number of sandwiches in the lead up to Christmas last year, Aldi is returning five festive favorites and is adding a Plant Menu Vegan
Coles Playfully Reinvents Candy Packaging
[et_pb_section fb_built="1" _builder_version="4.6.6" _module_preset="default"][et_pb_row _builder_version="4.6.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.6" _module_preset="default"][et_pb_text _builder_version="4.6.6" _module_preset="default"]Private Brands now account for almost one in five packaged products in Australian supermarkets. Critical to grocer Coles success was the reinvention of its private brand candy range with a packaging redesign and repositioning to elevate its lollipop and licorice range. The work created by agency Hulsbosh had to challenge awareness levels and positively engage consumers who came to Coles private brand for value products. To create personality and flavor cues for each product, a simple graphic depiction of happy, expressive faces is the central element. The ‘fun-face’ is a visual
COOP UK Launches Honest Value
Today British grocer COOP launched its new private brand Honest Value. The brand offers 50 new products at great prices while maintaining our strong Co-op standards. Honest Value is proudly Co-op, and the products in the brand will be true to the retailer's sourcing, ethical, and policy standards. Honest Value is not just another value label that cuts corners to offer lower prices. It has great prices, with great values. This means that the eggs are free-range, our protein is 100% British, the paper products are FSC certified, and the meat is Red Tractor certified. There are no artificial colorings,
Bed Bath & Beyond Commits to Tripling Penetration & 10 New Private Brands
This morning Bed Bath & Beyond hosted its first Investor Day to unveil the details of a plan to grow as it rebuilds. The retailer also provided a three-year financial roadmap and capital allocation framework. The plan included a significant commitment to private brand. Over the next 18 months, Bed Bath & Beyond expects to launch over 10 new private brands in key destination categories with the goal of tripling the penetration of private brand within its assortment over three years. The commitment would grow private brand penetration from 10% to 30% . Mark Tritton, President and CEO, said, "We have made tremendous
Kohl’s FLX’s With New Athleisure Private Brand
Kohls announced this week the launch of a new specialty athleisure private brand, FLX, available beginning March 2021. With offerings for both men and women, FLX, pronounced “flex,” is a modern athleisure brand featuring stylish active separates made with high-quality performance fabrics and functional details. In addition to a year-round collection of core apparel — including bottoms, shorts and tees — the brand assortment will be refreshed seasonally with key transitional items, including fleece, jackets and layering pieces. Doug Howe, Kohl’s chief merchandising officer “Kohl’s is excited to introduce FLX, a new specialty athleisure brand, to our brand
7-Eleven Energizes With Triton Private Brand Energy Drink
7‑Eleven is on a bit of a private brand beverage binge. In the last two years, the Texas-based convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk, and cold-pressed juices. The latest to join the portfolio is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option. Jack Stout, 7‑Eleven senior vice president, merchandising and demand chain Designed for anyone who wants to boost energy levels, Triton is described as "An Energy Drink for the Mind and Body," and contains caffeine and the amino acid L-theanine, both sourced
