Branding
The Secret Behind Targets All in Motion
It’s been a year since Target rolled out activewear private brand All in Motion — and what a year it’s been. The brand provided a solution for the whole family at a time when comfort and value were (and still are) so important. As families started spending more time at home than ever before, activewear and loungewear became go-to’s. In just one year, All in Motion became Target's 10th billion-dollar brand, exceeded industry growth and drove market share gains at Target — all while delivering on the retailer's commitment to inclusivity, quality and sustainability. “Our owned brands are truly a
Russia, French Cheese and Montarell
X5 Retail Group, one of the largest Russian retail groups asked agency CBA NVM to develop the new cheese private brand Montarell. The agency was asked to create the name, identity and packaging design for the entire brand. Montarell currently includes 3 types of cheeses: Brie, Camembert, and Goat cheese. First, the agency created with the name, Montarell. A name that sounds typically French but would be at the same time be easy to pronounce in Russian. The design has a craft, premium style that demonstrates the quality of the products with a touch of French colors to remind the
Harvey Nichols Sparkles with Private Brand Christmas Collection
Harvey Nichols new chic, fun, and a little risqué private brand package designs created by Smith &+ Village were something naughty under the Christmas tree for Harvey Nichols. The Christmas Balls range got bigger, with Nutty Balls joining Jingle, Snow and Boozy for the ultimate naughty treat. Gorgeous, keep forever hat boxes cut a dash under the most demanding fashionistas’ trees. The team’s work on the iconic department store’s private brand foodie range means it echoes the brand’s fashion and lifestyle credentials, with products that are inspirational, outstandingly relevant and drop-dead desirable. The ‘fearlessly stylish collection of gifts you can
Waitrose Launches New Holistic Living Private Brand Range
Last week British grocer Waitrose launched a new private brand range designed for Holistic Living - which brings together a number of different health-focused products to help people live a more balanced lifestyle. The new Waitrose Gut Health range is the UK’s first own brand range to have a certified gut health claim. The range of 11 new lines has been proven to help maintain a healthy and balanced digestive system and are a selection of delicious tasting fruity smoothies, juices and kefir products that introduce bacteria to the gut and create an environment where they can prosper. Joanne Lunn, Nutrition
Sainsbury’s Redesigns SO Organic
UK grocer Sainsbury’s and London based design agency BrandMe have introduced a redesign of the iconic early 2000s, Sainsbury’s SO Organic brand design. The updated design brings a strong tone of voice to stand out from the crowd. The new identity-led redesign focuses on building an enticing brand experience, encouraging consumers to get back in touch with nature and celebrate the genuine imperfection of organic produce, all while reassuring them of the premium quality and expertise that the Sainsbury’s name brings to the range.
Sam’s Club Hires Private Brand Magic Makers (Seriously, It’s a Thing!)
Over the last year, Walmart owned club store Sam’s Club has featured its associates on its official news/blog Sam’s Club News. Their latest post features a look at Jonathan Stiers Creative Director for the retailer’s Vertex Award-winning private brand Member’s Mark packaging. Sam’s Club Hires Magic Makers (Seriously, It’s a Thing!) What if we told you it was someone’s job at Sam’s Club to make you believe? Most of us would probably say we don’t believe in magic. It’s just kid stuff. Enter Sam’s Club’s magic maker… yes, that job really exists! Meet Jonathan Stiers. His real title is Creative Director
Williams Sonoma Celebrates the Holidays with Vintage Tins
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]For Williams-Sonoma, and their customers, the arrival of the holidays means the return of their signature private brand holiday confections. Packaged in vintage-inspired tins, the Williams-Sonoma confections are often listed as top sellers at year’s end. The collectible tins have been newly designed by agency Pavement to fit right into this nostalgic look. The designs for both the Brittle Trio and Merry & Bright Sweet and Sour Gummies were inspired by the typography and colors from vintage mid-century candy tins. The intent is to make this
Pantone’s Colors of the Year reflect ‘resilience and hope’ for 2021
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.6" background_size="initial" background_position="top_left" background_repeat="repeat"]PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colors that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly. A message of happiness
Petco Celebrates the Holidays With Matching Pajamas
San Diego, California based pet retailer Petco is helping pet owners celebrate the holidays with three different matching pajama sets for adults ($22), children ($18), and dogs ($15) in their Holiday Tails private brand winter collection. The festive designs include snowflake, red and black tartan, and a multi-colored holiday-themed set with candy canes, gingerbread men, reindeer, and Christmas trees. Or shoppers may love matching hats are the perfect both themselves and their dogs since they say “I love my human” and “I love my dog” on them.
Albert Heijn Innovates With Culii
For those who want to eat special food this Christmas period but do not want to spend that long in the kitchen, Ahold Delhaize owned Dutch grocer Albert Heijn will introduce a new private brand range in December: Culii. Culii is available in starters, side dishes, main courses, and desserts for two people, with special ingredients and surprising culinary combinations. Each dish consists of different components, with which customers can put an extra tasty meal on the table in an instant. Culii is available all year round with varying flavors according to the season, such as crayfish cocktail with avocado cream,
