Branding
Coles Debuts World Flavors
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||1px|||"]As strategic brand partner to Coles, one of Australia’s largest supermarket chains, Elmwood undertook the huge task of redefining the retailer’s private brand architecture. In the process, the team identified an opportunity to create a range of global food products with more authentic flavors and recipes. In a category cluttered with uninspiring, generic own brands or high end ‘artisan’ offerings, a gap was identified in the market for something that is both authentic but equally approachable for home cooks—made from authentic recipes. In collaboration with
Inside Targets New Brand – Open Story
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"] Julie Guggemos, Target’s senior vice president and chief design officer On the road again … just can’t wait to get on the road again? Then you’re going to need Open Story, Target’s new private brand of premium luggage made for travel lovers by travel lovers. With nearly 40 luggage and accessory items ranging from $19.99 to $179.99 (25-30% lower than comparable luggage brands), the line of stylish and durable luggage includes backpacks, garment bags and packing cubes. Open Story launches in stores on February 9 and online February 13. “Our guests find a lot of joy in traveling, and we’re thrilled that our
