Branding
Aldi China Launches Premium Rice Brands
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_image _builder_version="4.4.9" title_text="Marking-Award-6" src="https://myprivatebrand.com/wp-content/uploads/Marking-Award-6.jpg" hover_enabled="0"][/et_pb_image][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Gu Yue Ren Jia and Ao Zhi Cui are new brand creations for discount grocer Aldi China’s private brands, designed to cater for the increasingly demanding and younger consumers in China. With the trading up trend in China, consumers are paying more for higher quality foreign labels. The challenge was to strike a balance between ‘local taste’ and ‘imported quality’ since staple food like rice are uniquely Chinese and consumed by people from all walks of life, young and old. Agency Brandimage helped Aldi position the new ranges as
Carrefour Belgium Launches Regional Private Brand
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Following launches in France, Italy, Spain and Romania, Belgium now gets to highlight the wealth of its gourmet heritage with “Les Belges” – a new private brand range for some of its most iconic products, including thin galettes, speculoos, almond tarts, brown sugar, sirop de Liège and Bruges biscuit. This month, a new line of 21 “Les Belges” stamped products (“De Belgen” in Flemish) made their first appearance on the shelves of Carrefour Belgium stores. Starting in September, they'll also be available from Carrefour stores in France, Spain, and Italy. “Following Reflets de
Sweet Private Brand Fun From ASDA
[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Inspired by the ‘Gin Explosion’ int he United Kingdom and the ever-growing trend of mocktails. Asda wanted to create a private brand candy design that was fun feeling, bright, and trend-inspired that could resonate with a variety of audiences. Our result was a design created by OurCreative that combines a vibrant zesty color palette, with zingy photography and complimentary of its unique structure, allowing it to stand out against any other competing product.[/et_pb_text][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/Asda_Image2.jpg" title_text="Asda_Image2" _builder_version="4.4.8"][/et_pb_image][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/asda_Image3-scaled.jpg" title_text="asda_Image3" _builder_version="4.4.8"][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section]
CVS Pharmacy Expands Live Better & Abound
[et_pb_section fb_built="1" _builder_version="4.4.8" custom_padding="3px|||||"][et_pb_row column_structure="3_5,2_5" _builder_version="4.4.8" background_color="rgba(255,255,255,0.2)" custom_padding="||0px|||"][et_pb_column type="3_5" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]CVS Pharmacy today announced the rollout of more than 80 new products in the private brand Live Better by CVS Health brand. The retailer also committed to ensuring all packaging in the expanded health and wellness brand be at least 80% recyclable. The assortment will span nine categories and make some of the most sought-after trends in the wellness space more accessible to consumers at a competitive price. “We are committed to creating quality, innovative and industry-leading products that empower our customers to make self-care a part of their everyday
DixyGroup debuts BabyBoom private brand diapers
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/DIXI_BabyBoom_2600x1550_005-copy.psd-copy.gif" title_text="DIXI_BabyBoom_2600x1550_005-copy.psd-copy" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]Russian retailer DIXY Group has introduced the new private brand BabyBoom of diapers designed by Clёver Branding. The Dixy Group of Companies is one of Russia's leading retailers of grocery and everyday products. The company specializes in developing neighborhood store supermarkets in Moscow, St. Petersburg and three federal districts of Russia: Central, Northwest and Ural and also in the Kaliningrad region, which together account for more than half of the retail market for foods and everyday products in the Russian Federation.[/et_pb_text][et_pb_gallery gallery_ids="71213,71214,71215,71216,71217" show_title_and_caption="off" show_pagination="off" _builder_version="4.4.6"][/et_pb_gallery][/et_pb_column][/et_pb_row][/et_pb_section]
Waitrose to Relaunch Essentials
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/waitrose_relaunch.jpg" title_text="waitrose_relaunch" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]This month, UK grocer Waitrose is relaunching its most successful private brand - Essential Waitrose. The range, first launched in 2009, was introduced to offer customers high quality and great value everyday items. More than 200 new and improved products from key categories such as skincare, yogurts, and frozen ingredients will be added to the Essential Waitrose range, all of which will have a fresh and modern packaging design. The redesign has a modern feel which reflects the quality and value of the products in the range. All products within the range have also
Coop Italy Redesigns Fior Fiore for North American Entry
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Fior Fiore, Italian grocer COOP Italia's best selling private brand is unveiling brand redesign created by QNY Creative starting with indulgent treats and snacks on shelf in the coming fall. Fior Fiore, famed for its passion for the quality of its food, approached the agency to help refresh the range in line with a new brand proposition for the U.S. market “The experience of authentic Italian food. Every day.”[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/Fior-Fiore-00.jpg" title_text="Fior-Fiore-00" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]The team created a look for the Fior Fiore the brand that reflects the love, care, and passion that
7-Eleven Launches Tote’m Brand & Lab Store
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7" hover_enabled="0"]Being a global leader in the convenience store industry, 7-Eleven has recently focused on shifting towards new and unique offerings for each of their stores. Their “Lab Store” in Texas is currently testing multiple new sections offering anything from made-to-order smoothies to fresh bakery items. MBD was tasked with coming up with a design for their new refillable beer and wine station called The Cellar. [/et_pb_text][et_pb_text _builder_version="4.4.7" hover_enabled="0"]When Prohibition ended in 1933, “Tote’m Stores” were one of the first locations to sell quality, ice-cold beer on the go. Hoping to recapture some of this history, 7-Eleven
Asda Redesigns Little Angels Baby
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/OurCreative_Image4-600x338.jpg" title_text="OurCreative_Image4" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]In a crowded and competitive marketplace, Asda’s much-loved baby private brand Little Angels had become outdated, outgrowing its existing graphical toolkit, losing credibility, consistency, and brand ownership. With a loyal following of existing customers, the brand was fast losing market share as it struggled to gain trust and attract new parents to the brand. The agency Our Creative was challenged was to create a stronger brand positioning and graphic ownership, whilst also allowing controlled flex to be appropriate across various product categories from feeding to bath toys and everything in-between.[/et_pb_text][et_pb_gallery gallery_ids="70804,70803,70802,70801,70800,70799,70798,70797,70796,70795,70794" show_title_and_caption="off" admin_label="Gallery" _builder_version="4.4.6"][/et_pb_gallery][/et_pb_column][/et_pb_row][/et_pb_section]
Delhaize Reimagines Frozen Fruit
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"][/et_pb_text][et_pb_text _builder_version="4.4.6"]Dutch grocer Delhaize has introduced a new design for its private brand frozen fruit created by DesignRepublic. The briefing was: make the fruit look appealing, fresh and qualitative… and so it looks! We were designing the whole frozen range for the private label of Delhaize. When the frozen fruits needed a redesign we really wanted the fruits to look generous, and give it a ‘what you see is what you get’ feeling: the content of the packages is exactly what you see on the box:
