Collabs & Partnerships
Target’s Next Designer Collection Features 4 Designers
The seasons, they are a-changin’ — and they’re bringing Target’s latest designer collaboration, featuring on-trend and affordable styles from fashion darlings Victor Glemaud, Nili Lotan, Rachel Comey and Sandy Liang. The Fall Designer Collection represents each designer’s signature aesthetic and includes both modern (hello, leather blouses) and classic (hi there, smocked dresses) fall closet essentials. And with more than 180 apparel and accessories items ranging in size from XXS through 4X, with most under $50, there’s something for everyone this fall and beyond. “For the past 20 years, our guests have continued to express excitement when we introduce them to new and emerging designers from across the globe, all at an
Hy-Vee Launches “Field of Dreams ”Cereal
Hy-Vee has partnered with PLB Sports and Entertainment and “Field of Dreams” star Dwier Brown to create a limited-edition private brand cereal called Field of Dreams Corn Flakes. The cereal is now available in select Hy-Vee stores across the Midwest. Field of Dreams Corn Flakes was created to commemorate the upcoming Field of Dreams Game in Dyersville, Iowa, scheduled August 12, 2021. The “Field of Dreams” movie, which starred Dwier Brown as John Kinsella, the father of Kevin Costner's character, Ray Kinsella, was filmed in Dyersville. “’Field of Dreams’ is a must-watch movie for baseball fans everywhere, and it’s
Walmart Courts Tweens with Exclusive Justice Line
Walmart has been hard at work expanding its fashion assortment to offer customers quality, on-trend and accessible style at an incredible value. The retailer has launched and grown private brands, like Time and True, Terra & Sky, Wonder Nation and George. They have developed and launched exclusive partnerships and collaborations like ELOQUII Elements, Free Assembly, Scoop and Sofia Jeans by Sofia Vergara. Just in time for back to school, Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S. announced another new fashion brand that’s joining Walmart. Starting July 15, Justice, the tween fashion brand is bringing its signature line of fresh, trend-inspired designs to 2,400 Walmart stores
Gap Home Debuts at Walmart
The very meta private brand collection Gap Home is now available to shop on Walmart.com. At launch, the collection features more than 400 items across home décor, tabletop, bedding and bath. From super-soft bedding to elevated tableware and more inspired finds, Gap Home offers quality designs and go-to essentials to instantly refresh your living space. For those who wanted early access to the collection, customers were able to shop select pieces during a special Gap Home Shop-Along livestream event at 6 p.m. EDT on Wednesday, June 23, a few hours before the full collection launches on Walmart.com. The event was
Gap and Walmart Partner to Introduce Gap Home
Gap and Walmart today announced a strategic partnership to introduce Gap Home, a new brand of home essentials available exclusively at Walmart. With this launch, the two retailers come together to bring Walmart’s scale and Gap’s brand heritage to life through signature style in a new product category and private brand for the first time. Available to shop beginning June 24 exclusively on Walmart.com, the Gap Home launch collection will feature more than 400 items across home décor, tabletop, bedding and bath, ranging in price from $15.88 for a Washed Denim Pillow to $64.98 for a T-Shirt Soft Jersey Reversible King
Jumbo Lets The Star Chef In Shoppers Emerge With Celebrity Chef Dinner Boxes
This spring, Dutch grocer Jumbo offers culinary connoisseurs a delicious three-course dinner for two on the table with the dinner boxes of two-star chef Soenil Bahadoer. The menu features refined dishes that perfectly match the style of the 'Spicy Chef'. With delicious delicately spiced dishes, inspired by the rich Surinamese-Hindustani culture that belongs to his culinary roots. The well-stocked dinner boxes from Soenil Bahadoer are available for 35 euros at all Jumbo Food markets and Jumbo Ton Grimberg in Nuenen. Jumbo and two-star chef Soenil want to make eating at star level easy and accessible to everyone. With the help
United Dairy Farmers & Taft’s Brewing Co. Partner to Debut Milkshake IPA
Taft’s Brewing Co. and Ohio, Kentucky and Indiana-based convenience retailer United Dairy Farmers (UDF) join together in a delicious mashup with their brand-new private brand UDF Milkshake IPA. Brewed with heaps of hops, lactose, oats and flaked wheat for a refreshing and hoppy twist on a Cincinnati classic. This new beer will be available at all major and independent retailers, including your favorite local UDF location, in Greater Cincinnati, Columbus, Dayton, Northern Kentucky, and beyond beginning the week of April 5. Taft’s will be hosting an exclusive first taste of this beer on Saturday, April 3rd at their Taft’s Brewpourium
Walmart Enlists Designer Brandon Maxwell to Elevate Private Brand Fashion
Today, Walmart announced that acclaimed American fashion designer Brandon Maxwell is collaborating with the retailer as Creative Director for Free Assembly and Scoop, its exclusive, elevated fashion brands. This collaboration is a first for Walmart’s private brand apparel business, which has successfully expanded its assortment to include quality, on-trend, and accessible fashion to help customers outfit their closets no matter their personal style or budget. Known as one of the industry’s leading American fashion designers, Maxwell will act as Creative Director for Free Assembly and Scoop, driving the design of seasonal collections for men’s, women’s, children’s, and accessories. In his
IKEA Debuts New Collection from Young Designers Around the World
Llama, Candy, Brown bear, Globe man, Eggplant car and Ladybug mouse – these cuddly friends form the new SAGOSKATT private brand soft toy-collection from IKEA. They’re all designed by kids that participated in the retailer's annual drawing competition. The six designers selected this year - chosen from more than 71,000 entries across the globe - including creative and cuddly friends such as an eggplant car, a mouse dressed as a ladybug, and Globe man. To further support the belief that Play is essential to children's development, 100% of the purchase price of each SAGOSKATT toy in the U.S. will be
Sheetz Launches New Donut-Infused Beer for the Holidays
Sheetz announced this week the release of a new limited-edition craft beer brewed with one pound per barrel of the retailer’s private brand Shweetz Glazed Vanilla Donut holes. Dubbed “Project Happy Hole-idayz,” this first-ever beer was brewed in partnership with Wicked Weed Brewing Company. Available at 432 Sheetz stores across Pennsylvania, North Carolina and Virginia, Project Happy Hole-idayz will first be available to the public at 4 p.m. on Friday, November 27, 2020. Brewed with vanilla donut holes, this new beer is a deep golden pale ale with notes of fresh-baked donuts, vanilla frosting, graham crackers, honey, and malted barley.
