Collabs & Partnerships

Wawa Celebrates the Holidays With Beer Collaboration

Even 2020 can’t stop Wawa and 2SP Brewing Company from continuing the tradition of brewing collaborative limited-edition beers just in time for the holiday season. Back for its third year, the private brand collaboration between 2SP Brewing Company’s Head Brewer, Bob Barrar, and Wawa’s Manager of Concept Development and “coffee guru,” Michael McLaughlin, brings about a brand new brew – Holiday Reserve Coffee Stout, a creamy coffee oatmeal stout spiced for the holidays with cinnamon, nutmeg, clove and balanced with Wawa’s Winter Reserve Coffee blend. Back by popular demand is Reserve Reserve Bourbon Barrel Aged Imperial Coffee Stout, a bold

Ree, Patti & Jamie in the Walmart Cookshop

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]There's only so much grilled cheese you can make. Walmart continues to innovate and engage its shoppers with new and exciting services and private brand products. The latest example is Walmart Cookshop, a 17-episode online interactive video series rolling out in 2020. Guest chefs and celebrity cooks include Jamie Oliver, Ree Drummond "The Pioneer Woman", and Patti LaBelle. The series will help home cooks make delicious dishes more nutritious with simple recipe additions tailored to each cook's taste which of course include Walmart private brands like

Whole Foods Market Partners With Chef Chloe Coscarelli for a Vegan Thanksgiving

To celebrate World Vegan Day, November 1, Whole Foods Market is offering an exclusive prepared vegan Thanksgiving meal in partnership with vegan chef Chloe Coscarelli. The Vegan Meal for 2 is described on the Whole Foods website: Chef Chloe Coscarelli’s Vegan Meal for 2 (V) Details Both inventive and delicious, this vegan meal created by plant-based restaurateur Chloe Coscarelli transforms the classics with new techniques and exciting flavors. Vegan. Includes: Cremini Mushroom Roast with Mushroom Gravy (V) Miso Creamed Greens (V) Coconut Sweet Potato Casserole (V) Jalapeño Cornbread Dressing (V) Pumpkin Curry Soup (V) Prep time (may vary): 40   Priced

Thrive Market Partners with Beyond Meat On Plant Based Chili

Online membership natural and organic retailer Thrive Market has partnered with Beyond Meat to bring introduce private brand shelf-stable plant-powered heat & eat Chilis. The new range includes 3 flavors: Original, Medium & Black Bean that are all chock full of 16g of plant protein per serving. Made from the highest quality non-GMO ingredients, Thrive Market Chili with Beyond Meat expands upon the retailer’s rapidly growing collection of nearly 700 better-for-you Thrive Market private brand products.

Celebrate a Spooktacular Halloween with Target & John Derian

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]https://www.youtube.com/watch?v=iZ608WeA1HA&feature=youtu.be While Halloween will look a little different this year, Target’s making sure shoppers have plenty of gloriously ghoulish (and super-sweet) private brand ways to celebrate safely. Think creative twists on favorite traditions, costumes for everyone and a special, limited-time collection of magically macabre home décor by the one and only John Derian. “During a Halloween that’s sure to be anything but ordinary, our guests are craving little moments of joy with those they love—and Target’s pulling out our best tricks to treat them to a Halloween they’ll never forget,”

Waitrose Celebrates 10 years of the magic of Heston

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_gallery gallery_ids="73819,73818,73817,73816,73815,73814,73813" fullwidth="on" _builder_version="4.6.5" _module_preset="default"][/et_pb_gallery][et_pb_text _builder_version="4.6.5" _module_preset="default"]It’s been 10 years since Heston Blumenthal first teamed up with the expert private brand product developers at British grocer Waitrose to bring a host of unique products to the supermarket’s shelves and Waitrose.com. To celebrate the 10-year partnership, Heston has developed an array of food and drink for 2020 including his Lazy Sunshine Gin, Full English Sandwich and a seasonal selection to make this Christmas truly magical. Over the past decade, the three Michelin star chef and proprietor of The Fat Duck - who is

Waitrose Launches Distinctive New Heston Blumenthal Gin

[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/heston2.jpg" title_text="heston2" _builder_version="4.6.1" _module_preset="default"][/et_pb_image][et_pb_text _builder_version="4.6.1" _module_preset="default"]Heston Blumenthal is introducing a new gin to the Heston from Waitrose private brand range and it has an unusual serving suggestion - olive oil. The Lazy Sunshine Gin is a herbaceous take on the popular spirit, inspired by Heston’s fondness of the south of France, where, at the age of 16, his love of food began.  The gin is infused with Mediterranean sweet basil, rosemary, thyme and lavender botanicals on top of a robust and fragrant Italian juniper, citrus, and spice botanical base. Heston’s top

IKEA and the LEGO Collaborate: Play, Display and Replay

[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.0" _module_preset="default"][et_pb_text _builder_version="4.6.0" _module_preset="default"]Late last week, IKEA of Sweden AB and the LEGO Group reveal the long-awaited outcome of their collaboration. The two brands joined forces to create the private brand collaboration IKEA BYGGLEK – a playful storage solution. Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home. The BYGGLEK collection will available in existing IKEA retail channels throughout Europe and North America beginning October 1, 2020. With a

M&S & Ocado Partnership Brings 6,800 Private Brand Products Online

[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.0" _module_preset="default"][et_pb_text _builder_version="4.6.0" _module_preset="default"]This week marks the beginning of a transformational partnership between two iconic British retailers — Marks & Spencer (M&S) and Ocado—aimed at “bringing the best together” as shoppers are now able to have their favorite M&S private brand products delivered online, as part of their weekly shop. Ocado Retail has spent the past 12 months working closely with M&S to bring this exciting private brand range and service to customers’ homes. Dedicated teams have been working behind the scenes in preparation for go-live, developing new products, preparing supply chain processes and

The new fall collection from Target’s “Threshold – Designed with Studio McGee”

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Shea McGee is a life-long Target fan. And this spring, the talented designer realized a major dream: launching the private brand “Threshold – designed with Studio McGee” at Target. (It’s a multi-year partnership where Shea and Studio McGee—the interior design firm she runs with husband Syd McGee—bring their signature bright, clean aesthetic and practical design tips to Target’s billion-dollar Threshold private brand.) The first collection, featuring quality pieces for the front door, entryway and living room, launched in April. And now, Threshold – designed with Studio McGee is adding fall décor, furniture, storage solutions and