[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]In mid-September, I unveiled the Manifesto for a Private Brand Revolution at the second annual at Velocity: The My Private Brand Conference. The manifesto calls for bold change and a complete mind shift. It calls for retailers to believe in the power of their brands and the ability of a great private brand to help them differentiate and win. At the Velocity Conference, we distributed posters to each attendee and challenged everyone to put theirs in their offices or cubes. Nobody goes to work aiming to win second place. It’s time to WIN! Are you ready

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_video src="https://cdn.plmalive.com/2019/2019_12_Durham.mp4?_=1" _builder_version="4.4.6"][/et_pb_video][et_pb_text _builder_version="4.4.6"]My latest piece for the Private Label Manufacturers Association’s online video magazine PLMALive. Store Brands Now Lead in Package Design What are the trends that made retailers and store brands the leaders in package design in 2019?  Christopher Durham explains how private label is winning the battle over what consumers buy when they shop.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]