From Christopher
Let Us Renew the Spirit of Thanksgiving
In 1962 President John F Kennedy issued this Thanksgiving proclamation. The grace, leadership and call to action are now more appropriate than ever. Proclamation 3505; Thanksgiving Day 1962Issued November 7, 1962, by the President of the United States Over three centuries ago in Plymouth, on Massachusetts Bay, the Pilgrims established the custom of gathering together each year to express their gratitude to God for the preservation of their community and for the harvests their labors brought forth in the new land. Joining with their neighbors, they shared together and worshiped together in a common giving of thanks.
Pop, fizz, clink—let’s toast to the New Year!
A new year is filled with possibilities, so dream big and believe in yourself this year!
Welcome to 2021! My Private Brand Plans Revealed
[et_pb_section fb_built="1" _builder_version="3.22" custom_margin="|||2px||"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.7" background_size="initial" background_position="top_left" background_repeat="repeat"]2020 has finally come to a close and we are in the first week of 2021. Despite the challenges and tribulations of the year 2020 has proved to be an exciting year of forced innovation. A year that saw events canceled and moved online also included record global attendance at our Covid19 webinar, Velocity Global virtual conference, and first annual online My Private Brand Sustainability Summit. In 2020 the Private Brand industry shook off its long history of mimicry and stagnation and demonstrated strength, agility,
My Private Brand Doubles Number of Events in 2021
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]2020 has been an unprecedented year, with the Private Brand industry demonstrating strength, agility, and innovation in the face of the global pandemic. It’s with that spirit that My Private Brand is excited to announce our preliminary plans for 2021. Our plans double the number of events — including four topic-specific online Summits and the annual Vertex Awards. The lineup focuses on the most compelling areas for the industry.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="3_4,1_4" _builder_version="4.7.4" _module_preset="default"][et_pb_column type="3_4" _builder_version="4.7.4" _module_preset="default"][et_pb_text _builder_version="4.7.4" _module_preset="default" header_font_size="32px"]VERTEX AWARDS 2021 begins with the 8th Annual Vertex Awards.
Let Us Renew the Spirit of Thanksgiving
In 1962 President John F Kennedy issued this Thanksgiving proclamation. The grace, leadership and call to action are now more appropriate than ever. Proclamation 3505; Thanksgiving Day 1962 Issued November 7, 1962, by the President of the United States Over three centuries ago in Plymouth, on Massachusetts Bay, the Pilgrims established the custom of gathering together each year to express their gratitude to God for the preservation of their community and for the harvests their labors brought forth in the new land. Joining with their neighbors, they shared together and worshiped together in a common giving of thanks. Thanksgiving Day
New Research Measures Consumer “Love” of Private Brands
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Natural and organic Private Brands are striving to further engage consumers, and a first-of-its-kind study identifies opportunities to drive differentiation and build loyalty. The study and a unique brand score metric were unveiled during a presentation at Velocity Global called “Private Brand — A Question of Trust, Love and Worth?” “These brands are on the edge of greatness,” said Christopher Durham, President of My Private Brand, referring to some of the biggest natural and organic Private Brands in the U.S. “With some more investment — such as in product development,
Clarity, Consistency & Innovation: Private Brand Imperatives
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.8"]Private brand excellence requires retailers to adopt a new mindset. It requires that the retailer incorporate private brand as the critical part of their strategy – and not as a nice-to-have element. Retailers must live and breathe brand in every aspect of their business. They must demonstrate their commitment to both their retail brand and their private brands by consistently implementing the full range of communication tactics so that every customer and associate is certain of their commitment. Over the last 30 years, few retailers have been able to apply a consistent day in
Sam’s Choice Helping Walmart Spruce Up Its Image – PLMALive!
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_video src="https://cdn.plmalive.com/2020/US/2020_05_Durham.mp4" _builder_version="4.4.7"][/et_pb_video][et_pb_text _builder_version="4.4.6"]My latest piece for the Private Label Manufacturers Association’s online video magazine PLMALive filmed just after the lockdown direct from my home.. Sam’s Choice Helping Walmart Spruce Up Its Image The founder’s brand is enjoying new life as Walmart adds international products and premium private label categories. Christopher Durham analyzes the marketing strategy.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
7 Attributes of the Innovative Private Brand Manager
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Retailers and their brands today can no longer survive on the “as good as but cheaper” national brand equivalence mentality that has dominated the last 20 years of private brands. It’s simply not enough; the customer has hundreds of brick and mortar and online retailers to choose from and they expect the foundation private label products to exist – cereal, milk, canned vegetables etc. But that expectation does not lead to loyalty. “As good as but cheaper” does not inspire love or create passionate fans. So what will help retailers go above and beyond
Welcome to the NEW My Private Brand!
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Ten days ago, I awoke to a busy and exciting day of prep for our webinar “COVID-19: Leading with Private Brand” with 650+ registrants; there was a lot to do. Later that morning, we discovered that mypbrand.com was down. It happens occasionally, so we were not that concerned – still – the timing was terrible! As the morning progressed, our tech team attacked the problem. The site had been hacked. We then embarked on desperate and drastic measures to solve the problem, clean and sanitize. It looked like we could reinstall our backups, repair
