Marketing
Food Lion Feeds Partners with Customers on “Holidays Without Hunger”
This has been a difficult year for many, and as Feeding America member food banks continue to meet increased demand due to COVID-19, Food Lion is making it easier for its customers to help nourish their neighbors in need. “At Food Lion, we believe no one should go hungry, especially during the holiday season, and this year, perhaps more than ever, has been difficult for our neighbors,” said Jennifer Blanchard, Food Lion director of community relations. “Our associates and customers care about their neighbors, and the ‘Holidays Without Hunger’ box offers an easy and affordable way to make a difference
Publix: It’s Home When We’re Together
This summer Publix releases its newest TV commercial which if course weaves private brands into the emotional family experiences in the story. “Every adventure. Every recipe. Every memory. Home is a place you build with your heart. We’re grateful to be part of yours.”
Whole Foods Market ‘Eat, Drink and Be Merry’ with 365 Everyday Value
In the latest TV commercial from Whole Foods Market 'Eat, Drink and Be Merry' the natural and organic grocer features its recently redesigned private brand 365 Everyday Value with a clever rhyme. The grocer highlights its brand promise and offerings including sustainable meat and dairy items that include no sweeteners, no unnecessary ingredients, and of course never scary.
Whole Foods Introduces the Thanksgiving Turkey Protection Plan
This week, Whole Foods Market and Progressive Insurance introduce the Thanksgiving Turkey Protection Plan, the first-ever “insurance” for the beloved centerpiece of the Thanksgiving meal. Whether you’re hosting Thanksgiving for the first time, or you’re scarred from a previous bird blunder, Whole Foods Market and Progressive have you covered this year, offering a $35 Whole Foods Market gift card in case you commit a turkey cooking fail. Theo Weening, Vice President of Meat and Poultry at Whole Foods Market “As we anticipate more smaller Thanksgiving gatherings and first-time cooks tackling turkey preparation this year, the Thanksgiving Turkey Protection
Walmart Black Friday Stars $88, 42″ Onn Private Brand TV
Walmart announced last month that it is adapting to meet the evolving needs of its customers this holiday season. Black Friday – will be no exception. Walmart’s revamped Black Friday savings event will deliver the incredible prices customers expect from the retailer in an entirely new way to help provide a safer and more convenient shopping experience. Walmart will spread out its Black Friday savings this year from one single day to three events to bring customers “Black Friday Deals for Days.” This reinvented Black Friday experience will offer customers the retailer’s best prices of the season during three separate
Hy-Vee Gives Back With Private Brand Cereal
Minnesota Vikings fans can now enjoy breakfast with starting quarterback Kirk Cousins of the Vikings. Midwestern grocer Hy-Vee, Inc. announced this week that its new private brand cereal created in partnership with Cousins and the Julie and Kirk Cousins Foundation will begin appearing on store shelves across the state of Minnesota beginning Oct. 15. The cereal—Cousins CinnaMINN Snaps—will be available in select Hy-Vee stores throughout Minnesota and only for a limited time. This limited-edition collector’s product is expected to raise $21,000 for the Julie and Kirk Cousins Foundation. The Foundation plans to donate the proceeds to the Boys & Girls
Natural Grocers Launches “Rooted in Community Gratitude Giveaway”
Amid the chaos of 2020, one thing is certain—it's also been a year defined by the hero next door. To honor this, and spread acts of kindness and good cheer, Natural Grocers has launched its "Rooted in Community Gratitude Giveaway" promotion. The initiative invites community members to nominate their friends, family, or neighbors for the chance to win curated prize packages of groceries and specialty items. Starting in October 2020 customers can nominate someone who has been an inspiration to them by submitting a short essay about their real-life heroes and the impact they have had in their communities. Nominators will choose from six
Albertsons Waxes Poetic with Private Brand Wine Advent Calendar
Albertsons has entered the Advent calendar fray with the introduction of their very own private brand offering. The package includes 24 mini bottles of wine. The team creatively introduced the new product with a humorous ode to “Twas the Night Before Christmas.” ‘Twas the months before Christmas, when all through the land, Albertsons Cos. stepped up to lend a hand; For the grown-ups were pent-up for far, far too long, And wanted to end 2020 with a proper swan song. Up at the North Pole, even Saint Nick said “Enough!”; Quarantine at the Pole is particularly rough; His eyes he
Sobeys launches its largest-ever Private Brand Ad Campaign
[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Canada’s second-largest grocery retailer, Sobeys has launched a new marketing campaign in support of its Vertex Award-winning private brand Compliments. In an article in the online Canadian trade magazine Strategy Sandra Sanderson, SVP of marketing for Sobeys, calls it the “largest private label marketing campaign in our company’s history.” Strategy Sandra Sanderson, SVP of marketing, Sobeys The marketing includes an integrated campaign with TV, online videos, and digital billboards and 100 new Compliments branded tractor-trailers. Additionally, the retailer has introduced a redesigned Compliments.ca site and a lifestyle-focused influencer and PR
Cooking Through Trader Joe’s with Instagram Influencer
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default"]Retailers often wonder whether their brands and products have actually created differentiation or better yet loyalty and love. Iconic private brand grocer Trader Joe’s is the perfect example of engagement through private brand. And they have rabid fans to prove it. A little more than a month ago the creator of Trader Joe’s Food Reviews Instagram, Kelsey Lynch released a cookbook on Amazon that celebrates the retailer, Cooking Through Trader Joe’s. In this cookbook, Kelsey takes readers through the aisles of Trader Joe's and highlights her favorite unique private brand
