Marketing
Aldi Announces 30 Advent Calendars and National Advent Calendar Day
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default"]Once again, this year discount grocer Aldi's will release it’s private brand Holiday Advent Calendars. After the last few years of almost instantaneous sell outs the calendars have taken on a mythic quality that is one-part urban legend and one-part pure holiday fun. The retailer is rolling out an impressive 20 different advent calendars including favorites like the Emporium Selection Advent Cheese Calendar, the Beer Advent Calendar, and the 2020 Collection Wine Advent Calendar.To promote the private brand showstoppers Aldi will introduce the first annual National Advent Calendar Day, Wednesday
New York Fashion Week Is Going Home…With Lowe’s & Private Brand
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default" custom_margin="|||1px||"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default" custom_margin="||-27px|||"]At a time when home has become the new epicenter of personal style, home improvement retailer Lowe's and New York Fashion Week: The Shows have come together to reimagine one of fashion's most iconic moments, transporting high fashion from the runway to the home. Lowe's will bring New York Fashion Week home with sophisticated décor "edits" curated through the design lenses of Jason Wu, Rebecca Minkoff and Christian Siriano. Set to be revealed at midnight on Tuesday, Sept. 8, items handpicked by each designer will serve as the
At Whole Foods Class Is in Session: Welcome to Home Ec 365
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]To promote its recently redesigned private brand 365 Everyday and engage consumers during the pandemic Whole Foods has introduced the new on demand teaching series Home Ec 365. The completely digital curriculum is built to help millennials adult like a boss. Far from the boring high school class, you slept through, Home Ec 365 is an educational platform and full playbook to maximize your home life for the 21st century. Powered by Teachable, these courses are here to make shoppes life easier and more delicious, with study guides and coupons
H-E-B launches Summer of Giving
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_video src="https://www.youtube.com/watch?v=8kK5Q9Z9Vbo&feature=youtu.be" _builder_version="4.4.9"][/et_pb_video][et_pb_text _builder_version="4.4.9"]In the spirit of Texans helping Texans, grocer H-E-B has launched the Summer of Giving, a new charitable initiative that, with the help of customers, looks to raise up to $2 million to benefit Feeding Texas and its network of food banks across the state. The fundraising effort, which would equal 20 million meals, is another way the San Antonio-based retailer is continuing its ongoing charge as a partner in the fight against hunger. For H-E-B’s Summer of Giving initiative, the retailer will automatically donate a portion of proceeds from every customer
Waitrose launches Virtual Cooking Classes for Junior Chefs
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Private brand takes many forms from packaged goods to fashion to immersive experiences, this week The Waitrose & Partners Cookery School is launching a series of virtual cooking classes for children to help inspire a love of food, provide an opportunity to learn new skills and help keep mini chefs entertained during the summer holidays. For budding little chefs looking to pick up new tips and tricks, to those wanting to master and show off their cooking skills, the cook-along classes will help children learn new kitchen skills while making tasty treats. Each week,
Metro Debuts Seasonal Magazine to Promote Private Brand
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Canadian grocer and Vertex Award winner Metro has introduced a new seasonal promotional magazine to support its private brand product launches and engage its shoppers. The 15-page publication includes a sneak peek at over 50 new private brand products launching this season as well as the 20 new products honored at the Retail Council of Canada’s Canadian Grand Prix New Product Awards. Marie-France Gibson, Vice President, Metro Brands introduces the publication with this letter. Let’s reinvent summer together! The past few months have changed Canadian life. We’ve found new ways to "get" together
Walgreens Adds Style to Social Distancing
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]In response to the evolving COVID-19 crisis, Illinois based drug retailer Walgreens has introduced a new collection of six private brand Walgreens face masks. The stylish masks can be found online at the Walgreens Swag Shop for $8.50 per item. According to the site the masks help customers, "Add style to social distancing with a mask that shows your brand pride. Made of 2-ply scuba cloth that feels like cotton, this breathable and skin-friendly mask features nose pleats for comfort and is reusable and washable!" [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Kroger’s Simple Truth Innovates On Instagram
[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]https://www.instagram.com/p/CBnhtZrAP5t/Cincinnati based grocer Kroger continues to innovate with its $2b+ private brand Simple Truth this time with marketing aimed directly at the social media savvy. Kroger innovation chef's Alyssa and Mike are pumping out energetic 3-4 minute recipe/cooking Instagram videos that seem to be catching the attention of shoppers. https://www.instagram.com/p/CBvfKchAq_E/ https://www.instagram.com/p/CBqGXnpglQf/ https://www.instagram.com/p/CBoKy-FA1K7/ [/et_pb_text][et_pb_text _builder_version="4.4.8" hover_enabled="0"]https://www.instagram.com/p/CBnhtZrAP5t/ [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
7 Trends Impacting the Retail Amid a Global Pandemic and Beyond
[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8" min_height="2768px" hover_enabled="0"] As of April 2020, eCommerce year-over-year growth was up 68%, surpassing 40% of total retail sales. Convenience continues to reign supreme as more than half of consumers reported their willingness to spend more to get what they need. In 2019, 40% of consumers were willing to pay the same or more for private labels; COVID-19 has further accelerated private brand sales. Consumers have increased spending on hygiene, sustainable products, and organic sales in recent months, with income disparity likely to continue to play a key role in the growth of these categories. Over the last 20 years, attempting to predict the
Walgreens Frontline Hero Discount Day Features 30% Off Private Brand
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]In appreciation and recognition of all medical personnel, first responders and police, and the critical role they’re playing throughout the COVID-19 pandemic, Walgreens has designated April 25 as ‘Frontline Heroes Discount Day,’ providing 30% off regularly-priced Walgreens private brands and 20% off regularly priced national brand products. The frontline heroes can present their employment badge or appropriate identification at any of the more than 9,200 Walgreens stores to receive the discount. Restrictions may apply including current quantity limits on certain high demand products. Richard Ashworth, Walgreens president “At Walgreens, we would like to thank all of
