Research & Trends
🚀 Register Now for the Velocity Innovate FREE Virtual Summit.
Are you ready to dive deep into the future of Retailer-owned Brand Innovation? Look no further! We're thrilled to invite you to the VELOCITY INNOVATE24 Virtual Summit, a FREE 2-hour, fast-paced event happening March 27 from 10:00 AM to 12:30 PM EST. This summit promises to be an unparalleled opportunity to gain insights, strategies, and inspiration from top retailer, manufacturing, and solution partner executives. Our lineup of speakers includes: Christopher Durham, President, Velocity Institute, presenting Insights from the Annual Velocity Private Brand Innovation Industry Research. Jean Ryan, Vice President, Strategic Advisory, Daymon, sharing invaluable expertise on private brand innovation.
DEADLINE EXTENDED Participate in Private Brand Benchmarking Research 2024!
DEADLINE EXTENDED Participate in Private Brand Benchmarking Research 2024! At the Velocity Institute, we're thrilled to announce the launch of our second annual survey aimed at delving into the intricate landscape of innovation within the private brand industry. Conducted by our esteemed research partner, VOCCII, this survey serves as a vital tool in unraveling the mysteries surrounding the State of Innovation in the Private Brand Industry. Why Participate? Confidential Insights: Your responses are strictly confidential and cannot be traced back to you, ensuring utmost privacy and candor in your answers. Industry Benchmarking: Help us paint a comprehensive picture of
🚨 TIME’S TICKING: Contribute to Game-Changing Private Brand Research!
TIME IS RUNNING OUT BE A PART OF THIS GROUNDBREAKING RESEARCH At the Velocity Institute, we're thrilled to announce the launch of our second annual survey aimed at delving into the intricate landscape of innovation within the private brand industry. Conducted by our esteemed research partner, VOCCII, this survey serves as a vital tool in unraveling the mysteries surrounding the State of Innovation in the Private Brand Industry. Why Participate? Confidential Insights: Your responses are strictly confidential and cannot be traced back to you, ensuring utmost privacy and candor in your answers. Industry Benchmarking: Help us paint a comprehensive
🚀 Join the Private Brand Innovation Revolution: Participate in Our Benchmarking Research 2024!
At the Velocity Institute, we're thrilled to announce the launch of our second annual survey aimed at delving into the intricate landscape of innovation within the private brand industry. Conducted by our esteemed research partner, VOCCII, this survey serves as a vital tool in unraveling the mysteries surrounding the State of Innovation in the Private Brand Industry. Why Participate? Confidential Insights: Your responses are strictly confidential and cannot be traced back to you, ensuring utmost privacy and candor in your answers. Industry Benchmarking: Help us paint a comprehensive picture of how retailers, manufacturers, and solution partners are navigating innovation
We need your help. Private Brand Innovation Industry Benchmarking Research 2024
Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2024. This second annual survey is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State of Innovation in the Private Brand Industry. All answers are confidential and cannot be tied to the respondent. THE SURVEY CLOSES MARCH 8, 2024 At the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private
What is the State of the Private Brand Industry?
Take the Survey Opinions Needed! Don't miss your chance to weigh in on the current State of the Private Brand Industry! The Velocity State of the Private Brand Industry survey research gauges how retailers, manufacturers, and solution partners view the industry, economy, and future. This project is fielded by our research partner VOCCII and is focused on providing insights about the current State of our business and the opportunities for 2024. To help us do that, I would be hugely grateful if you could spend 15 minutes completing the anonymous survey. Results will be presented at our FREE State of
Opinions Needed! 2023 State of the Private Brand Industry Research
Take the Survey Opinions Needed! Don't miss your chance to weigh in on the current State of the Private Brand Industry! The Velocity State of the Private Brand Industry survey research gauges how retailers, manufacturers, and solution partners view the industry, economy, and future. This project is fielded by our research partner VOCCII and is focused on providing insights about the current State of our business and the opportunities for 2024. To help us do that, I would be hugely grateful if you could spend 15 minutes completing the anonymous survey. Results will be presented at our FREE State of
22% Of Global Grocery Spend is Private Brand
According to Kantar's Global Omnichannel Report private brand is surging ahead of brands. The CPG industry is, as ever, evolving. This time, the movement is a noticeable swing towards Retailer-owned Brands or, as Kantar continues to call them, private labels. It’s not that manufacturer brands haven’t also grown, but it has been a humble increase from 3% to 3.7% in growth. By contrast, private brands have carved an impressive trajectory, with a nine-fold growth in 2022 compared to the previous year. Share gains and channel impact Retailer-owned Brands' outperformance across all trade channels has resulted in significant share gains across
Waitrose’s ‘Cooking Report’ Reveals Quietly Confident Cooks
British grocer Waitrose has released its annual Cooking Report on the United Kingdoms' cooking habits. The report has revealed that the UK is a nation of quietly confident cooks with more than one-third (35%) rating themselves as ‘very good’ or ‘excellent cooks’, and a more modest 45% rate themselves as ‘fairly good cooks’. One-third of UK adults polled would go so far as to say they’re better cooks than their parents but despite this high level of confidence more than one in four UK adults have never boiled an egg and don’t know how to, fewer than a fifth (18%)
Amazon Fresh Reveals Grocery Shopping Habits
Online Retail Giant Amazon and its real-life grocery arm Amazon Fresh have published their first-ever The Cart Report: Amazon Fresh Summer Grilling, presenting a peek at customer grocery shopping trends nationwide. The report of course features a number of the retailers own Retailer-owned Brands. “We uncovered the most popular and trending summer grocery staples to answer burning grilling questions like, ‘Is ketchup more popular than mustard? Are Americans flipping more hamburgers or hot dogs? How controversial is mayonnaise?’ Our data reveals national trends and regional divides that help set the record straight on what Americans really prefer to have stocked
