Events
Save Big Before It’s Gone: Vertex Awards Early Bird Is Live Now
The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design is officially open. Designers, retailers, manufacturers, and agencies from around the world are already submitting their best work for the 2026 Vertex Awards. If your team created outstanding Private Brand design this year, now is the time to enter. This competition is where the most innovative, strategic, and creative work is recognized on a global stage. Every entry is judged by a jury of award-winning creative directors and retailers, the people who are shaping the future of Private Brand and know what true
The Vertex Awards Are Now Open for Entries!
The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design officially opens on November 14, 2025. This is your moment to showcase the most innovative, strategic, and creative private brand design work produced this year. If your team delivered outstanding design, this is where the world will see it. Early Bird Pricing Is Now Live Early Bird: $249 USD — Closes December 12, 2025 This is the lowest rate of the year, and it will not return once the Early Bird window closes. Standard: $299 — Closes January 16, 2026Late: $349 — Closes
The Boldest Night in Retail Is Back — Velocity Bold Bash 2025!
The Boldest Night in Retail Is Back — Velocity Bold Bash 2025! Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and this year’s celebration is going to be bigger than ever. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps away from the PLMA Trade Show floor. Bold Bash is where the entire Retailer-owned Brand community comes together—retail executives, suppliers, manufacturers, and solution partners—for a night of real connection, networking, and celebration. Expect a room filled with energy, great conversations, and familiar faces from
Join Us at Velocity Bold Bash 2025: The Ultimate Private Brand Celebration!
Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners from across the industry for a night of real connection, bold celebration, and live music from Andrew Diehl and The Nightmen, one of the best rhythm and blues bands in the country. Reserve your free ticket today before the event sells out: Sponsorship Opportunities Are
Aldi’s Big Rebrand & Amazon’s New Grocery Brand | Velocity News LIVE
VELOCITY LIVE! IS SPONSORED BY This week’s episode of Velocity This Week Live, hosted by Christopher and Laraine Durham of the Velocity Institute, featured one of the busiest weeks of the year for retailer-owned brands. The show covered Aldi’s largest packaging refresh ever, Amazon’s new grocery brand, Walmart’s clean-label reformulation, Sam’s Club’s fresh sushi program, and Kroger’s new protein-focused product line.The episode also featured an in-depth interview with Julia Gregory, Principal Product Manager at Centric Software, a longtime Velocity sponsor that helps retailers modernize their private brand development. Gregory discussed
Velocity Bold Bash 2025: Free Tickets and Sponsorship Opportunities Now Available
Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners from across the industry for a night of real connection, bold celebration, and live music from Andrew Diehl and The Nightmen, one of the best rhythm and blues bands in the country. Reserve your free ticket today before the event sells out: Sponsorship Opportunities Are
Get Ready to Lead: The Velocity Conference 2025 Is Almost Here!
REGISTER NOW! The clock is ticking — and you do not want to miss the biggest private brand event of the year. The Velocity Institute Conference + Expo 2025 is coming fast, May 13–15, 2025, at the Mint Museum Uptown in Charlotte, NC. If you're serious about the future of private brands, you need to be there. This isn’t just another conference. It’s the gathering where the future of private brands is being written in real time. Why You Can’t Afford to Miss Velocity 2025 Game-Changing Keynotes and Panels – Get ahead of the curve with insights from the
Private Brand Power Moves: Kroger, IKEA, Waitrose & More This Week – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY On this week’s episode of Velocity Live, hosts Christopher and Laraine Durham took viewers on a fast-paced tour of the latest stories from across the Retailer-owned Brand world. Broadcast live on Wednesday, April 9, the show featured a spotlight on Kroger’s private brand-powered Easter, an anniversary celebration for Best Choice, a big move in animal welfare from Waitrose, and the return of an iconic IKEA collection. As always, the show was focused squarely on what’s new and next in Private Brands.Christopher Durham, President of the
Albertsons’ Lemon Drop, Drink Prank & GLP-1 Private Brand Innovation – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation, culture, and consumer connection.Broadcast live on LinkedIn and YouTube on Wednesday, March 26, the episode was a fast-paced tour of inventive launches, bold collaborations, and global retail moments that are shaping the future of private brand strategy. The Ordinary Sells Eggs—and It’s Not Just a
From $12 Eggs to Cinnamon Craze: Private Brands Make Bold Moves – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation, culture, and consumer connection.Broadcast live on LinkedIn and YouTube on Wednesday, March 26, the episode was a fast-paced tour of inventive launches, bold collaborations, and global retail moments that are shaping the future of private brand strategy. The Ordinary Sells Eggs—and It’s Not Just a
