This Week
From $12 Eggs to Cinnamon Craze: Private Brands Make Bold Moves – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation, culture, and consumer connection.Broadcast live on LinkedIn and YouTube on Wednesday, March 26, the episode was a fast-paced tour of inventive launches, bold collaborations, and global retail moments that are shaping the future of private brand strategy. The Ordinary Sells Eggs—and It’s Not Just a
Kroger Supercharges Private Brand Growth with 900+ New Products and $30 Billion in Sales! VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY This week’s Velocity Live show, hosted by Velocity Institute President Christopher Durham and Vice President of Marketing & Events Laraine Durham, aired live on LinkedIn and YouTube on March 5, 2025. The duo shared the latest retailer-owned brand news, highlighting key innovations across the industry.From Aldi’s highly anticipated gear drop to Sam’s Club’s expansion into golf, Waitrose’s sustainability push, and Loblaw’s premium frozen pizzas, retailer-owned brands continue to reshape the market. Plus, Kroger is doubling down on private brand innovation, driving growth with new product
Target’s $15 Billion Growth Plan Boosts Retailer-Owned Brands- VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY On Wednesday, March 5th, Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events at the Velocity Institute, hosted another dynamic episode of Velocity This Week Live. The live stream, broadcast on both LinkedIn and YouTube, was sponsored by Marketing by Design and Centric Software, bringing fresh insights and the latest updates from the world of Retailer-owned Brands directly to viewers. Misfits Market Launches Upcycled Breads Laraine kicked things off with a story about Misfits Market’s latest innovation under its
Fuel Your Private Brand Growth at Velocity—Become a Sponsor!
Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings together the visionaries, innovators, and decision-makers shaping the future of private brands. Tickets are on sale now—secure your spot today! Why Sponsor Velocity 2025? Velocity 2025 isn’t just an event—it’s your gateway to unparalleled growth and visibility. Connect with senior retail executives at the forefront
Walmart Expands Private Label Presence – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY Velocity Live went live on Wednesday, February 12, 2025, on YouTube and LinkedIn, bringing the latest updates in Retailer-owned Brands. Hosted by Christopher Durham and Laraine Durham, the broadcast covered major developments, from Giant Eagle’s Fair Trade-certified shrimp to M&S’s Brain Food success, and even Walmart’s private label expansion into South Africa. Here’s everything you need to know: Giant Eagle Achieves Fair Trade Certification for Private Brand Shrimp Giant Eagle made history as the first U.S. retailer to receive Fair Trade certification for its entire Nature’s
Ahold Delhaize Expands Private Brand Globally: Velocity Live
VELOCITY LIVE! IS SPONSORED BY This Wednesday, the Velocity Institute went live with another exciting episode of Velocity This Week Live, hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events. Together, they broke down the biggest updates in Retailer-owned Brands, covering major moves from Albertsons, Ahold Delhaize, Dollar General, Legacy Bakehouse, and Kroger. If you missed the live stream, here’s everything you need to know about this week’s top stories! Albertsons Expands Valentine’s Day Collection Albertsons is rolling out a fresh selection
Private Brand Growth Starts Here: Sponsor the Velocity Conference!
Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings together the visionaries, innovators, and decision-makers shaping the future of private brands. Tickets are on sale now—secure your spot today! Why Sponsor Velocity 2025? Velocity 2025 isn’t just an event—it’s your gateway to unparalleled growth and visibility. Connect with senior retail executives at the forefront
The Countdown Is On – Enter the Vertex Awards Now Before It’s Too Late!
The Vertex Awards are back, and the clock is ticking! ENTER NOW! This is your moment to shine on the global stage of Retailer-owned Brand, private brand, and private label design excellence. The 13th Annual Vertex Awards are officially open for submissions, but hurry—the deadline to enter is January 31, 2025! Don’t let this opportunity slip away. Showcase your most groundbreaking and innovative designs in the world’s most prestigious competition for private brand packaging. This is your chance to elevate your work, gain global recognition, and claim your spot among the best in the industry. Why Act Now? The
Albertsons Doubles Down on Private Brand: Innovation Takes Center Stage – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY This week’s Velocity Live broadcast brought the latest updates from the world of Retailer-owned Brands, featuring bold innovations, exciting product launches, and strategic insights from leading retailers around the globe. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the live stream was packed with stories that illustrate how retailer-owned brands are driving value and innovation. Here’s a look back at the top stories featured during the broadcast: Albertsons Expands Retailer-Owned Brands with Innovation and Value Christopher
Simple Truth Launches Affordable Resolution Rescue Bundles – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY Retailer-owned brands continue to make waves in the industry, and Velocity This Week Live is at the forefront of covering these exciting developments. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the weekly livestream delivers timely news, insights, and trends shaping the private brand landscape. In the latest episode, Christopher and Laraine spotlighted groundbreaking product launches and strategies that are redefining affordability, sustainability, and innovation. Here’s a detailed look at the key stories featured on the livestream.
