Velocity Live
Ahold Delhaize Expands Private Brand Globally: Velocity Live
VELOCITY LIVE! IS SPONSORED BY This Wednesday, the Velocity Institute went live with another exciting episode of Velocity This Week Live, hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events. Together, they broke down the biggest updates in Retailer-owned Brands, covering major moves from Albertsons, Ahold Delhaize, Dollar General, Legacy Bakehouse, and Kroger. If you missed the live stream, here’s everything you need to know about this week’s top stories! Albertsons Expands Valentine’s Day Collection Albertsons is rolling out a fresh selection
Private Brand Growth Starts Here: Sponsor the Velocity Conference!
Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings together the visionaries, innovators, and decision-makers shaping the future of private brands. Tickets are on sale now—secure your spot today! Why Sponsor Velocity 2025? Velocity 2025 isn’t just an event—it’s your gateway to unparalleled growth and visibility. Connect with senior retail executives at the forefront
Albertsons Doubles Down on Private Brand: Innovation Takes Center Stage – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY This week’s Velocity Live broadcast brought the latest updates from the world of Retailer-owned Brands, featuring bold innovations, exciting product launches, and strategic insights from leading retailers around the globe. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the live stream was packed with stories that illustrate how retailer-owned brands are driving value and innovation. Here’s a look back at the top stories featured during the broadcast: Albertsons Expands Retailer-Owned Brands with Innovation and Value Christopher
Simple Truth Launches Affordable Resolution Rescue Bundles – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY Retailer-owned brands continue to make waves in the industry, and Velocity This Week Live is at the forefront of covering these exciting developments. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the weekly livestream delivers timely news, insights, and trends shaping the private brand landscape. In the latest episode, Christopher and Laraine spotlighted groundbreaking product launches and strategies that are redefining affordability, sustainability, and innovation. Here’s a detailed look at the key stories featured on the livestream.
Private Brands Outpace National Brands: What’s Driving the Shift? – Velocity Live!
This week on Velocity This Week Live, we brought you the latest news and insights from the world of Retailer-owned Brands. Hosted by Christopher and Laraine Durham, the episode focused on key industry developments, exciting trends, and groundbreaking sustainability initiatives. Here’s a quick recap: TreeHouse Foods Acquires Harris Freeman’s Tea Business TreeHouse Foods made headlines with its $205 million acquisition of Harris Freeman’s private-brand tea business, including manufacturing facilities in New Jersey and Georgia. This strategic move solidifies TreeHouse’s leadership in the retailer-owned brand tea category. CEO Steve Oakland emphasized the deal's alignment with TreeHouse’s focus on higher-growth,
Countdown to the Velocity Bold Bash – Limited Time Left to Join the Party!
RSVP FREE Tick Tock! Don’t Miss Out on the Velocity Bold Bash – Secure Your Spot Now! After a full, productive (and let’s face it, exhausting) day on the PLMA Trade Show floor, we invite you to relax, connect, and celebrate the boldest minds in private brands at the Velocity Bold Bash. Presented by Equator, this evening is dedicated to building connections, sparking conversations, and recognizing the most innovative leaders in our industry. When: Monday, November 18, 2023 | 6:00 – 8:00 PM CST Where: Joe’s Live Rosemont, 5441 Park Place, Rosemont, IL 60018 – conveniently located near
Can You Really Feed a Family of Four for $20? Target’s Thanksgiving Bundle Says Yes! – Velocity This Week Live
On October 30, Velocity This Week Live, hosted by Christopher and Laraine Durham, delivered the latest news, insights, and trends within the private brand industry. Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, welcomed viewers to a packed episode, underscoring the show’s mission as the leading source for all things Private Brand, Private Label, and Retailer-owned Brands. Together, they set an engaging and informative tone, blending Christopher’s expertise with Laraine’s focus on events and audience engagement. They promised a mix of breaking news, industry insights, and updates on upcoming events—ensuring viewers
Walmart Gets Wicked with Great Value Collab – Velocity This Week Live
On this week’s episode of Velocity This Week Live, Christopher and Laraine Durham delivered a packed news broadcast on the latest private brand innovations, market insights, and industry trends. Here’s a quick recap of the top stories discussed: Fareway Launches Premium Brand: Truly Yours Midwestern grocer Fareway has rolled out its new premium private label, Truly Yours, across all 139 stores. This brand aims to provide indulgent, creative food options with busy parents and quality-seekers in mind. The first wave of products includes: Chocolate Truffles (Assorted varieties) – $12.99 Sea Salt Caramels (Dark and Milk Chocolate) – $12.99
Announcing the Velocity Institute BOLD Awards: Submit Your Nominations Today!
The Velocity Institute is excited to launch the inaugural Velocity BOLD Awards—a first-of-its-kind initiative showcasing the boldest and most innovative retailers, manufacturers, suppliers, and solution providers in the retailer-owned brand industry. Our goal is to celebrate the achievements of BOLD leaders, showcase transformative innovations, and motivate the industry to reach new heights by recognizing BOLD actions, BOLD strategies, and BOLD growth. These awards honor the industry leaders who refuse to settle for second place, driving progress with courage and vision. Nomination Details: The Velocity BOLD Awards are open to individuals and companies—including retailers, manufacturers, suppliers, and solution providers—that contribute
Sprouts Unveils New Real Root- Velocity This Week Live
In the latest episode of Velocity This Week Live, hosted by Christopher Durham, President of the Velocity Institute, and co-host Laraine, viewers were treated to an insightful look at how leading retailers are embracing sustainability and innovation within their private brand offerings. Airing on Wednesday, October 9, the show focused on groundbreaking initiatives from Sprouts Farmers Market, Sainsbury’s, Home Depot, and Trader Joe’s. Sprouts Launches Real Root Line Sprouts Farmers Market took center stage with the unveiling of their new Real Root by Sprouts line, a collection of over 130 natural and cruelty-free products. The retailer is positioning