Vertex Awards
The 8th Annual Vertex Awards Opens for Entries
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Since 2012, The Vertex Awards has honored innovative private brand design that demonstrates groundbreaking solutions to consumer problems. We have proved that strategic and beautiful creative execution can produce extraordinary results. The 8th Annual Vertex Awards competition is now open for entries. The competition will be open from Friday, November 20, 2020, to January 30, 2021. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design. It is open to the international community involved in the creation and marketing of private
Retailer of The Year: North America, Central America & South America
[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.4.7"]Vertex Retailer of the Year award is given to the two retailers who achieve the highest overall score based on their winning entries. The globe is divided into two large regions, each region will have one winner. Publix This year marks the first Vertex entry Lakeland, Florida based grocer Publix and their first Retailer of the Year Award. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.4.7"][et_pb_column _builder_version="4.4.7" type="4_4"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/1749-Publix-ice-creams-1-e1590712520432.jpg" _builder_version="4.4.7" title_text="1749 Publix ice-creams" align="center" hover_enabled="0"][/et_pb_image][et_pb_text _builder_version="4.4.7" hover_enabled="0"]PUBLISHER’S CHOICE Publix Premium Limited Edition Ice CreamAgency: Publix Super Markets, Inc. Creative Services [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.4.7" column_structure="1_2,1_2"][et_pb_column _builder_version="4.4.7"
Retailer of The Year: Europe, Asia, the Middle East, Oceania, and Africa
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]The Vertex Retailer of the Year award is given to the two retailers who achieve the highest overall score based on their winning entries. The globe is divided into two large regions, each region will have one winner. This year, Spanish Department Store El Corte Inglés continues its Vertex Award-winning streak with its first Retailer of the Year honor. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/El-corte-toys.jpg" title_text="El corte toys" _builder_version="4.4.7"][/et_pb_image][et_pb_text _builder_version="4.4.7"]PUBLISHER’S CHOICE El Corte Inglés Board GamesAgency: Supperstudio[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" _builder_version="4.4.7"][et_pb_column type="1_2" _builder_version="4.4.7"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/2182-ECI_Vinos-e1590674489343-1.jpg" title_text="2182-ECI_Vinos-e1590674489343" _builder_version="4.4.7"][/et_pb_image][et_pb_text _builder_version="4.4.7"]GOLD: El Corte Inglés WinesAgency: Supperstudio[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.4.7"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/2181-ECI_Pizza-especial-e1590674582959-1.jpg" title_text="2181-ECI_Pizza-especial-e1590674582959" _builder_version="4.4.7" custom_margin="||64px|||"][/et_pb_image][et_pb_text
2020 Large Agency of The Year Vertex Award Winner
[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This year we are excited to introduce the Agency of the Year Vertex Award. Each year we will recognize two agencies, one Large (3 or more offices) and one Boutique (2 or less offices). The trophy is given to the studio, agency, or in-house team that receives the most overall points for wins across all categories. I am delighted to announce that the first Agency of the Year Vertex Award – Large (3 or more offices) is Equator. Equator is an international branding agency with offices in Cincinnati, Manchester, Chicago. Founded in 2003,
2020 Boutique Agency of the Year Vertex Award Winner
[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This year we are excited to introduce the Agency of the Year Vertex Award. Each year we will recognize two agencies, one Large (3 or more offices) and one Boutique (2 or fewer offices). The trophy is given to the studio, agency, or in-house team that receives the most overall points for wins across all categories. I am delighted to announce that the first Agency of the Year Vertex Award – Boutique is Supperstudio of Spain. Supperstudio is an independent branding agency with offices in Madrid and Bilbao, Spain. Founded in 2003, the
2020 BEST OF SHOW VERTEX AWARD WINNERS
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7" hover_enabled="0" admin_label="Text"]Bowl & Basket Specialty Kettle Chips Private Brand: Bowl & Basket SpecialtyRetailer: Wakefern BannersCountry: United StatesCategory: G3. Packaged GoodsAgency: Pearlfisher/ SGS Co. Credits: Laura Kind,VP Brand Strategy, WakefernGlenn Pfeifer, Design Mgr. WakefernDesign Team, PearlfisherProduction Team, SGS Co. Summary: As Wakefern embarked upon re-imagining all aspects of our private brand portfolio, we knew our food brand needed to be extra special and memorable. It needed to move from blending in to standing out. Our banners were already well-known pillars of their communities - and our new brand needed to reflect that sense of
2020 Publisher’s Choice Vertex Award Winners
[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22" custom_padding="5px|||||"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.4.7"]El Corte Inglés Board Games Private Brand: El Corte InglésRetailer: El Corte InglésCountry: SpainCategory: H11. Toys And GamesAgency: Supperstudio Credits: Paco Adín, Creative Director, SupperstudioLourdes Morillas, Account Director. SupperstudioSusana Seijas, Account Manager, SupperstudioJosé Antonio Rojano, Corporate Private Brand Management, El Corte Inglés Summary: El Corte Inglés launched a new unified private brand in toys. The new brand has a strong visual presence characterized by a large circle of color, which includes the El Corte Inglés logo and product name. The brand design is an honest communication
2020 Gold Vertex Award Winners
[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="0px|||||"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat"]El Corte Inglés Wines Private Brand: El Corte InglésRetailer: El Corte InglésCountry: SpainCategory: G5. Beverages: AlcoholicAgency: Supperstudio Credits: Paco Adín, Creative Director, SupperstudioLourdes Morillas, Account Director, SupperstudioSusana Seijas, Account Manager, SupperstudioJosé Antonio Rojano, Corporate Private Brand Management, El Corte Inglés Summary: Fresh and natural. That is the new range of El Corte Inglés wines. The roses planted at the vineyards to attract insect before the vines, inspire this design. Flowers and grapes make a powerful print common to the whole range. To make the
2020 Silver Vertex Award Winners
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]El Corte Inglés Vegetable soup Private Brand: El Corte InglésRetailer: El Corte InglésCountry: SpainCategory: G3. Packaged GoodsAgency: Supperstudio Credits: Paco Adín, Creative Director, SupperstudioLourdes Morillas, Account Director, SupperstudioSusana Seijas, Account Manager, SupperstudioJosé Antonio Rojano, Corporate Private Brand Management, El Corte Inglés Summary: From the vegetable garden to the table. That’s the idea behind the new Cream soup range of El Corte Inglés. Focus on healthy food gains more and more consumer attention every year, this design highlights the real ingredients. The solution abandons artificial
The 2020 Vertex Awards Winners Are…
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Seven years ago, we could never have imagined the impact that the Vertex Awards would have on private brands globally. This year’s record-setting class of entrants is evidence of not only Vertex’s influence on design but strategy. We have pushed retailers, agencies, and manufacturers to explore the boundaries of private brand, to move beyond the expected and create brands, and package design that genuinely differentiates. This year’s competition included more than 400 entries from 27 countries and 49 retailers. You will discover outstanding designs that retailers are using to win. Private brands have moved
