Store Brands Now Lead in Package Design – PLMALive!
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My latest piece for the Private Label Manufacturers Association’s online video magazine PLMALive.
Store Brands Now Lead in Package Design
What are the trends that made retailers and store brands the leaders in package design in 2019? Christopher Durham explains how private label is winning the battle over what consumers buy when they shop.
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
