2020 Bronze Vertex Award Winners

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Simply Nourish Source

Private Brand: Simply Nourish
Retailer: PetSmart
Country: United States
Category: G7. Pet Products
Agency: McCord Design Group

Credits:

Amy Rhodes, Senior Director Proprietary Brand Design, Petsmart
Jordan Cogsdill, Sr Brand Manager, Proprietary Brands. Petsmart
Brian Quinn, Sr Director, Proprietary Brands, PetSmart
Marisa Thompson, VP, Proprietary Brands, Petsmart
Paul Hunt, SVP, Global Sourcing, Product Development and Branding, PetSmart
Lynn McCord, McCord Design Group, President
Kristen Frank Sr Copywriter

Summary:

Every Simply Nourish recipe starts with the simplest, most wholesome ingredients—using carefully sourced animal proteins, superfoods, and chelated minerals. With so much TLC going into every product, it was important for the packaging to capture that effort with a delicious depiction of ingredients. Our use of photography invites you in, using natural wood cutting boards as a backdrop for fresh cuts of meat and mouthwatering produce. Each sub-brand is clearly defined with rich color cues, clean corridors of communication, and simple iconography that convey the warmth of the brand and the nutritional integrity it stands behind.

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.