You Are Invited. Vertex Live on Broadway.

Private brand has spent decades being called second place. The alternative. The national brand equivalent at a better price, and content to stay there.

That era is over.

On May 7, the private brand industry comes to Broadway. Not as a trade show. Not as a conference. As a live experience built for the stage it deserves. Vertex Live on Broadway takes place at DRAMMA Times Square in the heart of New York City, and it is unlike anything this industry has ever seen.

This Is the Room That Changes Private Brand Forever

The Vertex Awards has spent years recognizing the best private brand and private label creative work in the world. We have seen the talent. We have seen the thinking. We have seen an industry that is not following trends anymore. It is setting them.

Vertex Live on Broadway is where that leadership takes center stage.

The best private brand retailers, product developers, manufacturers, brand managers, designers, and executives in the world will be in this room. The people who are redefining what retail looks like. The strategists and brand builders who have built something the industry can no longer ignore.

What to Expect

The program is built around ideas and people. TED-style talks from leading private brand executives and thought leaders anchor the evening with real insight into branding, design, and leadership. Fireside conversations and storytelling moments build on those ideas. And the Vertex Awards are woven throughout the night, with more than 55 of the best retailers from around the world recognized for excellence, shining a light on the thinking behind the best work in the business.

Everything is designed for engagement. No filler. The focus stays on ideas, people, and leadership, presented in a live format worthy of the Broadway stage.

Private Brand Is the Star

Set in the heart of Times Square, one of the world’s most iconic stages for art, design, and entertainment, Vertex Live on Broadway places private brand exactly where it belongs. Not the fast follower. Not second place.

The star.

If you build private brands. If you lead private label programs. If you believe this category is the future of retail. You need to be in this room.

Get Your Ticket Now

Vertex Live on Broadway. May 7. DRAMMA Times Square. New York City.

Tickets are limited. This is not a date to miss.