2020 Silver Vertex Award Winners

Jumbo Lekker vrij

Private Brand: Jumbo
Retailer: Jumbo supermarkten B.V
Country: Netherlands
Category: G3. Packaged Goods
Agency: Guts&Glorious

Credits:

Heidi Boersma, creative director, Guts&Glorious
Vincent Limburg, creative director, Guts&Glorious
Eva hough-van Emde Boas, designer, Guts&Glorious
Jacqueline Bout, account manager, Guts&Glorious
Sophie Jansma, private label manager, Jumbo Supermarkten B.V.
Bas Bakker, Manager private label, Jumbo Supermarkten B.V.

Summary:

For Jumbo we designed packaging for a range of ‘free-from’ products. It was very important that the products have great food appeal and stand out on the shelf in a positive way. We used colorful backgrounds and very tasty photography. Lekker vrij means tasteful free and is translated into feel free to make your own choices in what you eat.

By Christopher DurhamPublished On: May 26th, 2020Tags: 2020, R-BASIC, R-PRO, silver, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.