2020 Silver Vertex Award Winners

Jumbo Origin Chocolate

Private Brand: Jumbo
Retailer: Jumbo supermarkten B.V
Country: The Netherlands
Category: G3. Packaged Goods
Agency: Guts&Glorious

Credits:

Heidi Boersma and Vincent Limburg, creative director, Guts&Glorious
Jacqueline Bout, account manager, Guts&Glorious
Iris van den Berg, private label manager, Jumbo supermarkten B.V.
Bas Bakker, manager Private label, Jumbo supermarkten B.V.
Nick van Oostem, illustrator, Nick van Oostem

Summary:

Jumbo introduced a single-origin chocolate range that will be a premium positioning within the category in private label chocolate. We were asked to design packaging that shows that the chocolate bars are made of a high percentage of cacao from different countries all over the world. We represented Papua New Guinea, Ecuador, and Ghana by lovely handmade illustrations that shows the expedition around the globe to find the best ingredients.

By Christopher DurhamPublished On: May 26th, 2020Tags: 2020, R-BASIC, R-PRO, silver, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.