2020 Silver Vertex Award Winners

Prince & Spring Cooking Sprays

Private Brand: Prince & Spring
Retailer: Boxed
Country: United States
Category: G3. Packaged Goods
Agency: Boxed

Credits:

Chris Cheung, Creative Director, Boxed
Ryan Carl, VP Design. Boxed
Brandon Wehmeyer, Senior Product Developer, Boxed
Monica Kim, Package Designer, Boxed
Annslee DeLuca, Brand Manager, Boxed

Summary:

When designing the new line of Prince & Spring Cooking Sprays we chose a slim vessel with a sleek, matte finish, reminiscent of the product inside. The bottles feature watercolor illustrations using rich greens and bold yellows that softly wrap to each side, elegantly framing the product name. We chose to keep the background clean white, allowing the dimension and depth of olives and flowers to pop, becoming the focal point of each label. These details are complemented by a smooth, matte finish that elevates the texture of each bottle.

By Christopher DurhamPublished On: May 26th, 2020Tags: 2020, R-BASIC, R-PRO, silver, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.