2020 Silver Vertex Award Winners
Be Better Vitamins for Kids
Be Better Vitamins for KidsPrivate Brand: Be Better
Retailer: Shufersal
Country: Israel
Category: B1. New Brand
Agency: Baruch Naeh Strategic Brand design
Credits:
Baruch Naeh, art director, Baruch Naeh Strategic Brand design
Summary:
Creating a light emotional experience with a small smile. Design touch that combines professional responsibility and childish touch and creating a focus on building Brand Character from the brand’s new logo. The sweet color scheme creates differentiation and stand out on a shelf. Builds a creative platform that combines content and design.
In a short time, we got almost 50% market share on our shelves.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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