2020 Silver Vertex Award Winners

Big Jeff

Private Brand: Big Jeff
Retailer: ACTION
Country: Netherlands
Category: B1. New Brand
Agency: Yellow Dress Retail

Credits:

Erwin Wentink, Private Label Manager, ACTION
Michelle Romeo-Wiegman, Creative Director, Yellow Dress Retail
Janneke Visser, Senior Designer, Yellow Dress Retail
Tamas Paszto, Designer, Yellow Dress Retail
Nancy van der Lubbe, Projectmanager, Yellow Dress Retail

Summary:

NL retailer Action has the mission to constantly surprise its customers with new interesting products AND with low prices, hence their own products are all fancy brands.

In summer 2019, the BBQ season was unstoppable, and ACTION took part with its new own-brand Big Jeff.

Sauces, seasonings but also aprons and BBQ accessories are launched under Big Jeff.

The logo is the hero depicting a hip illustration of a BBQ-master in combination with culinary typography and qualitative flavor-patterns. Big Jeff comes to live while addressing the consumer directly through body language and a short product description within a speech bubble.

The design is versatile in use for food and non-food and can be even further loaded with BBQ-communication. Think recipes or tips & tricks from BBQ authority Big Jeff.

If you’re looking for culinary BBQ support, Big Jeff is your partner and your buddy.

By Christopher DurhamPublished On: May 26th, 2020Tags: 2020, R-BASIC, R-PRO, silver, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.