2020 Silver Vertex Award Winners

Jumbo Cereals for Kids

Private Brand: Jumbo
Retailer: Jumbo supermarkten
Country: The Netherlands
Category: G3. Packaged Goods
Agency: OD designstudio

Credits:

Iris van der Berg, Brand Manager, Jumbo supermarket
Simone Hoogendorp, Account Manager, OD designstudio
Vera Nieuwenstein, Designer, OD designstudio
Dvora Levy, dtp, OD designstudio
Niels Alkema, Creative Director, OD designstudio
Menno Mulder, Creative Director, OD designstudio

Summary:

Good morning sunshine! These are the sweet tooth breakfast cereals that not only make you rise and shine but also put a smile on every kid’s face. The big and bright colored packs are radiating with optimistic feel-good vibes and make the pack stands out from the crowd on the shelves. Cereals for kids but without the obvious design tricks such as illustrations of animals, monsters, or other characters (we don’t think that is ethical to do today in the Netherlands). The brushstroke lettering and illustrations have that enthusiastic, handmade, written by a kid kind of feeling. The bouncing bowl and the explosion of floating cereals make the party complete. Have a nice start of the day.

By Christopher DurhamPublished On: May 26th, 2020Tags: 2020, R-BASIC, R-PRO, silver, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.