2020 Silver Vertex Award Winners
7-Select Almond Milk
7-Select Almond MilkPrivate Brand: 7-Select
Retailer: 7-Eleven
Country: USA
Category: G6. Beverages: Non-Alcoholic
Agency: Marketing by Design (MBD)
Credits:
Marty DiFrisco, Account Manager, MBD
Austin Sniezek, Project Manager. MBD
Tracy LeMere, Creative Director and Designer, MBD
Roger Calado, Production Artist, MBD
Summary:
This approachable, contemporary design appeals to customers looking for a dairy-free milk alternative, as well as baristas who may use almond milk in their beverages. The clean color palette keeps the design fresh, while the splashes of “milk” and illustrations of almonds keep the focus on the high quality of the product.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
