Sam’s Choice Helping Walmart Spruce Up Its Image – PLMALive!
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My latest piece for the Private Label Manufacturers Association’s online video magazine PLMALive filmed just after the lockdown direct from my home..
Sam’s Choice Helping Walmart Spruce Up Its Image
The founder’s brand is enjoying new life as Walmart adds international products and premium private label categories. Christopher Durham analyzes the marketing strategy.
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
