7-Eleven to Donate 1M Bottles of 7-Select Go!Smart Organic Juice to Feeding America
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Convenience retailer 7-Eleven announced the donation of more than $1.2 million in 7-Select Go! Smart Organic Cold-Pressed Juices to Feeding America this summer. That’s nearly one million 11.2-ounce bottles of USDA-certified organic, non-GMO juice, including flavors like Blackberry, Melon, and Pink Pomegranate. Part of their private brand of premium better-for-you beverage options, these juices are rich in vitamins and nutrients, have no added sugar, and are not made from concentrate.

ack Stout, SVP of Merchandising and Demand Chain

“Since 1927, 7-Eleven has been a lifeline for the communities we serve — with an unwavering commitment to provide our customers with the essentials they need when they need them,” said Jack Stout, SVP of Merchandising and Demand Chain. “We are proud to partner with Feeding America to help communities facing hunger during these uncertain times.”

Feeding America is the largest domestic hunger-relief organization in the country. In collaboration with 7-Eleven, Feeding America will distribute approximately 46,000 cases of 7-Select Go!Smart Organic Cold-Pressed juice to 21 member food banks in 13 states. From Spokane, Washington to Orlando, Florida, 7-Eleven is honored to help individuals and families across the country stay hydrated this summer.

“We are grateful for 7-Eleven’s commitment to donate much needed product to Feeding America member food banks,” said Tony Pupillo, Managing Director of Retail Food Industry Partnerships at Feeding America. “The need for food assistance is even greater this summer due to the pandemic, but this donation will help our neighbors who struggle to put food on their tables.”

This contribution joins 7-Eleven’s recent gift to Feeding America this summer of one million meals in honor of its 93rd birthday on July 11, 2020.

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By Published On: July 15th, 2020Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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