My Private Brand Talks with Mitch Madoff VP of Exclusive Brands at Whole Foods Market
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Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This episode features my conversation with My Private Brand Talks with Mitch Madoff VP of Exclusive Brands at Whole Foods Market. Mitch and I discuss his education at the CIA, being a chef, Whole Foods impressive redesign of 365, and of course the impact of Covid.

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Christopher Durham

President, My Private Brand
Co-founder, the Vertex Awards

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By Published On: January 20th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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