Auchan Presents New Planet & Healthy Friendly Cosmia Products

France based international retailer Auchan has introduced a new skincare range in its health and beauty private brand, Cosmia. According to a recent study, 54% of French women expressed fears about the formula of cosmetic products. The new products come in are 100% recyclable and come in plastic-free packaging with FSC-certified cardboard from sustainable resources.

The collection includes a make-up remover with bi-phase micellar water, which has been dermatologically tested and approved.  It has also undergone customer satisfaction tests, where 85% of respondents said they would recommend the product to a friend. The range also features 3 varieties of lip balms – daily moisturizing care, repairing treatment, and ‘Pearly Pink’ colored lip balm.

By Published On: January 21st, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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