My Private Brand Talks with Clay Ellis & Big 2021 Plans
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Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This episode features my conversation with Clay Ellis the new Executive Director of Partnership Development at My Private Brand. Clay and I discuss our careers, the future of private brand and our big plans for the year.

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Christopher Durham

President, My Private Brand
Co-founder, the Vertex Awards

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By Published On: January 27th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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