Sprouts Reaches Cage-Free Egg Commitment

Kim Coffin, SVP of Grocery at Sprouts

Sprouts Farmers Market, which has been at the forefront of sourcing cage-free or better eggs for many years, is now sourcing all shell and liquid eggs sold across its more than 370 stores from cage-free, organic or free-range farms. The specialty grocer’s Sprouts branded eggs have been cage-free or better since 2016.

“Sprouts shoppers are conscious of where their food comes from and we’re pleased to now offer cage-free or better eggs across the category as part of our ongoing commitment to improved animal welfare,” said Kim Coffin, SVP of Grocery at Sprouts. “We’re continuously engaging with suppliers, NGOs and stakeholders to ensure our policies and targets for continuous improvement are meaningful and help drive the industry forward.”

Across Sprouts’ dairy category, organics made up more than 40% of the sales volume in 2021. During the year, 81 plant-based products and 82 organic items were added, alongside 51 products that were both organic and plant-based.

By Published On: January 24th, 2022Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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