German Retailer Kaufland Launches Sustainable Kitchen Range

A new life for old fishing nets? This is possible with the new kitchen items made from recycled plastic and aluminum at German retailer Kaufland. Under its Retail Brand (private brand) Spice & Soul, the retailer launched a new range of cookware and kitchen gadgets. The handles of peelers, pizza cutters, and the like are made from old fishing nets, helping to keep the oceans clean. In addition to recycled aluminum on the handles, 50% recycled plastic was also used for the pots and pans.

“When planning and designing our range, the idea of sustainability is always present for us. For example, we use recycled materials wherever possible. In this way, we not only create sensible reuse for plastic waste, but also significantly reduce the use of new plastic,” says Katja Birofio, Managing Director of Non-Food Purchasing.

The cookware includes a selection of pots and pans in various sizes with sustainable non-stick coating. There are also kitchen tools such as whisks, peelers, spatulas, garlic presses, can openers and pizza cutters. With these kitchen appliances, Kaufland is once again bringing sustainably produced household products made from recycled plastic to its stores. Last year, Kaufland, as part of the Schwarz Group, offered household and organization aids made of recycled material as part of the group-wide plastics strategy REset Plastic. For the production, PreZero, the environmental division of the Schwarz Group, collected packaging waste from private households, for example via the yellow bag. The recyclable material obtained in this way was used to manufacture new household goods such as organizers, rubbish, and cleaning bins or storage boxes.

By Published On: March 23rd, 2022Tags: , , , , ,

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY
CONFERENCE + EXPO

CHARLOTTE, NC

MAY 13-15, 2024

VELOCITY
EUROPE 2024

FREE VIRTUAL SUMMIT

JUNE 27, 2024

VELOCITY
SUSTAINABILITY SUMMIT 2024

PHOENIX, ARIZONA

OCTOBER 22-23, 2024

VELOCITY
BOLD BASH 2024

CHICAGO, IL

NOVEMBER 18, 2024