Iconic grocer H-E-B continues its commitment to making the lives of Texans better, and that means we’re focused on conserving and protecting our great state, now and for generations to come. As part of H-E-B’s Our Texas, Our Future mission, and with support from Field & Future by H-E-B brand products, the retailer is partnering with Texas Parks and Wildlife Foundation and their efforts to conserve wildlife, habitats, and natural resources in Texas.

H-E-B is a longtime partner of the Texas Parks and Wildlife Foundation, and the company’s commitment to environmental sustainability along with Field & Future by H-E-B will support efforts such as coastal conservation along the Texas Gulf Coast, Black Bear restoration in West Texas, and the establishment of Palo Pinto Mountains State Park in North Texas, the state’s newest state park expected to open next year.

Field & Future by H-E-B, which the retailer launched last year, is an environmentally-minded Retail Brand (private brand) of household, personal care and baby products designed to be clean and green. The brand is made with recycled or recyclable content, biodegradable formulas or plant-based ingredients, and without over 165 harsh chemicals. Currently, there are nearly 100 Field & Future by H-E-B products on shelf, including dish soap, body wash, bath tissue, baby diapers, as well as trash bags and bags for recyclables, which are made from up to 65% and 30% post-consumer recycled plastic from H-E-B facilities, respectively.

“H-E-B is an iconic Texas company, and this new partnership with the Texas Parks and Wildlife Foundation, our official non-profit partner, is incredibly exciting,” said Texas Parks and & Wildlife Department Executive Director Carter Smith. “It’s fitting that the Field & Future line of products will benefit conservation projects across Texas, and we’re deeply grateful for this new partnership.”

With Earth Day around the corner, H-E-B Partners (employees) across the state are committed to taking their own steps to beautify Texas. Leading up to and following Earth Day, Partners will volunteer at outdoor events, tree plantings and community cleanups. Many H-E-B stores across the state also will host in-store events to celebrate Earth Day with their customers and communities.

Throughout the year, H-E-B works to champion sustainability initiatives throughout its own operations and across the Lone Star State.

In 2021, H-E-B became part of How2Recycle, a program that places clear, easy-to-read labels on products to let customers know if the packaging can be recycled, which parts are recyclable, and importantly, how to prepare material for recycling to reduce contamination. The How2Recycle labels are already on more than 1,700 H-E-B branded items, which include H-E-B, Hill Country Fare, H-E-B Select Ingredients, H-E-B Organics, and Central Market.

Furthering its commitment to supporting sustainable efforts within the community, H-E-B gifted $135,000 to support the creation of a community recycling center in Ingleside. Slated to open in the summer, this will be the city’s first ever recycling center, which will service several communities near the Gulf Coast town.