Wakefern to Present at the Velocity Conference
Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Chris Skyers, VP Own Brands, and Glenn Pfieffer, Design & Packaging Manager, Own Brands, of WAKEFERN.
The pair will present:
Reinventing Wakefern Brands
Lessons learned while reinventing and growing the Wakefern brand portfolio during the pandemic.
The conference and innovation expo feature:
- 30+ keynote level speakers (retail executives, thought leaders, solution partners, and manufacturers.)
- 50 curated Innovation Expo exhibitors featuring the goods and services that will help you innovate and win.
- Winner’s Circle Happy Hour: Cocktails and networking in the NASCAR Hall of Fame.
- Vertex Awards Ceremony – Celebrate the 2022 winners of the world’s largest Retail Brand package design competition
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
