CVS Health to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by

  • Brenda Lord, VP Private Brands & Quality Assurance, CVS HEALTH
  • Kelli Garvey, Director, Brand & Marketing – Store Brand Healthcare, CVS HEALTH
  • Rachel Gates, Director, Product Innovation – Store Brands, CVS HEALTH

They will present:

Collaborating to Innovate: CVS Health & Michael Graves Design

A look at the innovative CVS Health by Michael Graves Design direct-to-retail design collaboration of adaptive home health care CVS Health brand products.


The conference and innovation expo feature:

  • 30+ keynote level speakers (retail executives, thought leaders, solution partners, and manufacturers.)
  • 50 curated Innovation Expo exhibitors featuring the goods and services that will help you innovate and win.
  • Winner’s Circle Happy Hour: Cocktails and networking in the NASCAR Hall of Fame.
  • Vertex Awards Ceremony – Celebrate the 2022 winners of the world’s largest Retail Brand package design competition

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By Published On: May 3rd, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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