You are invited! Velocity Meet Up in Minneapolis

Please join us for our first exciting in person Velocity Institute Meetup in Minneapolis. This year’s FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations.

We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together, connect and grow.


August 25, 2022

931 Nicollet Mall, Minneapolis, MN 55402

The iconic Irish pub The Local has been pouring whiskey since 1997, and there’s no better place to gather the industry.


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By Published On: July 28th, 2022

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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