Albertsons Toasts the Holidays with the Launch of Vinaforé

Albertsons Companies invites customers to toast this holiday season with its new, premium Vinaforé Collection. The Retail-Owned Brand (private brand) collection features five distinctively crafted varietals originating from some of the best wine regions in the world and is now available at Albertsons Cos. owned stores including Albertsons, Safeway, Shaw’s, Vons, Jewel-Osco, Acme, Tom Thumb, and United Supermarkets.

Albertsons invites customers to toast this holiday season with its new, premium Vinaforé Collection, curated by Curtis Mann, Master of Wine at Albertsons Cos. Photo courtesy: Albertsons Companies

The Vinaforé Collection was curated by Curtis Mann, Master of Wine at Albertsons Cos., in partnership with DC Flynt MW Selections and is already receiving acclaim. Wine Enthusiast recently announced that the 2021 Vinaforé Napa Valley Chardonnay received 90 points while the 2020 Côtes du Rhône Villages scored 90 points from James Suckling. Using a 100-point scale, a wine rated 90 points is deemed to be outstanding or excellent. The collection also includes the 2020 Alexander Valley Cabernet Sauvignon, 2021 Sonoma Coast Pinot Noir and 2021 Sonoma County Sauvignon Blanc. All five varietals retail between $14.99 and $21.99 each.

“We were very intentional when we created this collection for our customers. With every bottle of our Vinaforé wines, we hope to evoke discovery, foster exploration and empower shoppers to enjoy and purchase wine more confidently,” said Mann. “In addition, we included pairing suggestions on the wine labels to help our customers discover the perfect food and wine pairings and create elevated dining experiences right at home.”

Shoppers can learn more about the winemaking process, taste profile, and origin of each varietal in the Vinaforé Collection on the Albertsons site. Customers can also find easy, shoppable ingredients and inspiring recipes that pair perfectly with Vinaforé wines such as Albertsons Cos.’ classic French steak au poivre with crispy fingerling potatoes recipe paired with Vinaforé Alexander Valley Cabernet Sauvignon.

By Christopher DurhamPublished On: November 10th, 2022Tags: albertsons

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.