Plastic waste such as drinks bottles which is at risk of getting into the sea, is now being collected and recycled and used again in retailer Tesco’s fresh fish Retail-owned brand packaging.

The British supermarket’s fresh Salmon, Haddock, Cod and Sea Bass ranges will be sold for the first time in trays that contain at least 30% Recycled Coastal Plastic collected from beaches, coastlines, and coastal communities around the Mediterranean Sea.

The move into the new packaging is expected to remove around 500 metric tons of plastic from the environment each year and reduce the amount of ‘virgin plastic’ required in the packaging.

The plastic waste consisting of Polypropylene, PET, Polyethylene, and other types of plastic, is collected from at-risk coastal areas such as beaches, and coastal communities within 10 km from the sea, thus prevented from entering the Mediterranean Sea by wind, rain or floods.

Collection and processing is undertaken with full transparency and traceability and certified by the non-profit organization Keep Sea Blue which works with and connects organizations across the supply chain from collection to reuse in new packaging.

The plastic is recovered initially by a network of collectors across the Mediterranean, including volunteer groups involved in beach clean-ups, local authorities, non-profits, and the private sector. The PET share of the waste is then carefully sorted, grinded, washed and recycled and goes back into food-grade packaging materials.

Through its customized Blockchain Platform, powered by Oracle Blockchain technology, the organization monitors and certifies the circularity of plastics, ensuring full material traceability.

Sarah Bradbury, Tesco Quality Director, said: “Where we can, we are reducing the amount of new plastic we use in our business. Re-using coastal plastic in our fish packaging is one way we can do that and at the same time keep it out of the oceans.”

Lefteris Bastakis, Founder, Keep Sea Blue: “Mismanaged plastic waste can only be solved by many partners working together. We are glad that Tesco is making a meaningful and active contribution to this program towards protecting the Mediterranean Sea from plastic pollution and building a more sustainable future.”