Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia
Velocity Talks: Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia
A conversation between Christopher Durham and Hanae Haizon in an episode of Velocity Talks. Christopher introduces himself and interviews Hanae about her role in the Retailer-owned Brand industry, her career, and the private brand. They discuss the future of Aeon and private brands, including their expansion plans in Southeast Asia and the potential for innovation and differentiation. Hanae also talks about the cultural diversity in Malaysia and how it influences their product development.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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