2024 Vertex Awards BEST OF SHOW Winner

Superunie Sou Sou

BRAND: SouSou

RETAILER: Superunie

COUNTRY: Netherlands

AGENCY” Mountain Design B.V.

CATEGORY: New Brand

Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch cooperative among 14 supermarket companies. Several of these 14 represent multiple supermarket formulas. In total Superunie supplies about 1800 stores. Superunie has a Dutch market share of about 30%

By Published On: May 31st, 2024

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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