Get Ready to Lead: The Velocity Conference 2025 Is Almost Here!

The clock is ticking — and you do not want to miss the biggest private brand event of the year. The Velocity Institute Conference + Expo 2025 is coming fast, May 13–15, 2025, at the Mint Museum Uptown in Charlotte, NC. If you’re serious about the future of private brands, you need to be there.

This isn’t just another conference. It’s the gathering where the future of private brands is being written in real time.

Why You Can’t Afford to Miss Velocity 2025

  • Game-Changing Keynotes and Panels – Get ahead of the curve with insights from the top leaders shaping private brands.

  • Innovation Expo – Discover the cutting-edge products and solutions that are defining what’s next.

  • Power Networking – Build the relationships that will drive your brand and your career forward.

  • Vertex Awards Celebration – Experience the energy and creativity of the world’s best private brand designs.

Meet the Movers and Shakers

Whole Foods. Wakefern. Ahold Delhaize. Metro Canada. CVS Health. Casey’s. Academy Sports. The Fresh Market. And dozens more. The brands and leaders setting the pace for the future of private brands will be there—and you should be, too.

Sponsorships Are Sold Out — And Only a Few Tickets Remain

Sponsorships are completely sold out. Tickets are almost gone. If you want to be part of the action, you must register now before it’s too late.

👉 Register Now to Secure Your Spot

Be Bold. Be Inspired. Be There.
May 13–15, 2025 | Mint Museum Uptown | Charlotte, NC

By Published On: April 29th, 2025

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2025 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY CONFERENCE
+ EXPO 2025

MAY 13-15
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION AMERICAS

MAY 14
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION EUROPE

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY SUSTAINABILITY FUTURE FORUM

OCTOBER 2025
A GLOBAL VIRTUAL EVENT

VELOCITY
BOLD BASH 2025

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY THIS WEEK LIVE!

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