For 14 years, the Vertex Awards have quietly become the most respected stage for Retailer-Owned Brand, private brand, and private label package design in the world.

This is not just another awards program.

This is where Private Brand proves it is no longer following national brands. It is leading them. Setting the global standard for branding, design, and innovation.

Past Vertex winners include some of the most powerful retailers on the planet.
Target. Kroger. Waitrose. El Corte Inglés. Tesco. Albert Heijn. Albertsons. Lowe’s. Home Depot. Boots. Walgreens. CVS. Woolworths. Aldi. Lidl. And more than 100 other global retailers.

If your work belongs in that company, this is your moment.

Your Work Is Ready. Now It’s Time to Enter the 2026 Vertex Awards.

Registration for the 2026 Vertex Awards is officially open, and the world’s most ambitious design teams are already submitting their strongest work.

This is not about collecting trophies.
It is about standing shoulder to shoulder with the brands shaping where Retailer-Owned Brand goes next.

Entry Deadlines and Pricing

The Standard rate window is open now, but it is closing fast.

Standard Rate
$299 USD
Closes January 16, 2026

Late Rate
$349 USD
Closes January 31, 2026

Once the Standard window closes, the price increases and does not return.

Why Vertex Is Different

Every Vertex entry is judged by a jury of award-winning creative directors and senior retail leaders. These are the people who decide what excellence looks like tomorrow.

When you enter Vertex, you gain:

• Global visibility across the Private Brand community
• Credibility with retailers, agencies, and manufacturers worldwide
• Recognition for innovation, strategy, and creative leadership
• A seat at the table where the future of Retailer-Owned Brand is shaped

This is where your best work stops being a secret.

The New Vertex Live Arrives in 2026

In May 2026, Vertex Live brings the Retailer-Owned Brand community together in New York City and Amsterdam for an experience unlike anything the industry has seen before.

This is not a conference. It is an event that redefines what in-person gatherings can be, seamlessly blending executive-level networking, world-class insights from the best retailers in the world, fine dining, and thought leadership.

Vertex Live is built for leaders who want more than panels and ballrooms. It is designed for meaningful conversations, real collaboration, and ideas that shape where Retailer-Owned Brand goes next.

And of course, this year’s Vertex Awards will be seamlessly woven throughout the evening, celebrating the work and the people redefining what Retailer-Owned Brand can be.

The future of Private Brand is not something you watch from the sidelines.

It is something you step into.

Vertex Live tickets go on sale in January 2026.