Be in the “Room Where It Happens” for Private Brand

On May 7, 2026, Vertex Live on Broadway brings the Private Brand community to Times Square for one powerful night designed to connect leaders, share insight, and move business forward.

Private Brand is taking its rightful place on stage.

This is the “room where it happens.”

Conversations That Drive Growth

The evening will feature conversations and insights from the retailers shaping Private Brand today, alongside thought leaders helping define what comes next.

Think TED Talks meets the Golden Globes.

Expect executive-level networking with the people building the future of retailer owned brands.

The Vertex Awards Live on Broadway

The Vertex Awards, honoring the best Private Brand retailers in the world, will be woven throughout the experience.

Retail leaders from Target, Walmart, Kroger, Whole Foods Market, CVS, Metro, Sobeys, and Ahold Delhaize have taken the Vertex stage to share the thinking behind awar-winning Private Brands.

A Creative Black Tie Evening

This is a creative black tie experience designed to reflect the growing influence of Private Brand at the center of modern retail strategy.

Your Seat Is Waiting

If you want to build relationships, gain insight, and grow your business, this is where you need to be.

Early Bird tickets are now on sale.

Be in the “room where it happens”:
www.vertexawards.org

By Published On: February 26th, 2026

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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