2026 VERTEX GLOBAL RETAILER OF THE YEAR

For the second consecutive year, ALDI has been named the Vertex Awards Global Retailer of the Year, recognizing the retailer’s continued leadership in retailer-owned brand design and innovation across multiple markets around the world.

ALDI’s success in 2026 stretched across four countries and multiple agency partners, with award-winning work emerging from Australia, the United Kingdom, the United States, and the Netherlands. From seasonal programs and specialty products to everyday grocery categories, ALDI demonstrated an ability to create brands that connect with shoppers while maintaining a clear and consistent standard of excellence across its global organization.

The year was highlighted by ALDI Australia earning the 2026 Vertex Awards Retailer of the Year title for Asia, Middle East, Australia & New Zealand. Combined with strong performances from ALDI teams in Europe and North America, the results reinforced the strength of ALDI’s retailer-owned brand strategy on a worldwide scale.

What makes ALDI’s achievement particularly remarkable is the breadth of the work. The winning entries came from multiple categories, multiple markets, and multiple creative partners, yet all reflected the same commitment to building distinctive brands that stand out on shelf and resonate with consumers.

At a time when retailer-owned brands continue to gain importance with shoppers around the world, ALDI remains one of the industry’s most influential innovators. The company has shown that great retailer-owned brands are not built through consistency alone. They are built through creativity, customer understanding, and a willingness to continually raise the standard.

Back-to-back Global Retailer of the Year honors place ALDI in rare company and further solidify its reputation as one of the world’s leading retailer-owned brand organizations.

Congratulations to ALDI, the 2026 Vertex Awards Global Retailer of the Year.

By Published On: May 29th, 2026

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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