2026 vertex awards

SEE ALL OF THIS YEARS WINNER'S For the second consecutive year, ALDI has been named the Vertex Awards Global Retailer of the Year, recognizing the retailer’s continued leadership in retailer-owned brand design and innovation across multiple markets around the world. ALDI’s success in 2026 stretched across four countries and multiple agency partners, with award-winning work emerging from Australia, the United Kingdom, the United States, and the Netherlands. From seasonal programs and specialty products to everyday grocery categories, ALDI demonstrated an ability to create brands that connect with shoppers while maintaining a clear and consistent standard of excellence across its

This year’s top honors in the Americas go to a powerhouse of global creativity and local insight: Equator. With studios spanning Chicago, Cincinnati, Minneapolis, West Michigan, and Toronto, plus creative roots in Manchester and Nottingham, Equator has built a reputation for delivering brand experiences that are as strategic as they are stunning. Founded in 1998, the agency is now more than 300 strong, led by Global Creative Director Michael Duffy, and driven by a passion for pushing boundaries. At Equator, they don’t just design packaging; they “transform the ‘what’ into ‘what could be’,” blending global thinking with local perspective to

This year’s top honors in the Americas go to a powerhouse of global creativity and local insight: Equator. With studios spanning Chicago, Cincinnati, Minneapolis, West Michigan, and Toronto, plus creative roots in Manchester and Nottingham, Equator has built a reputation for delivering brand experiences that are as strategic as they are stunning. Founded in 1998, the agency is now more than 300 strong, led by Global Creative Director Michael Duffy, and driven by a passion for pushing boundaries. At Equator, they don’t just design packaging; they “transform the ‘what’ into ‘what could be’,” blending global thinking with local perspective to

When it comes to bold thinking, beautiful execution, and branding that connects across cultures, Motor Brand Design is in a league of its own. With studios in Melbourne and Shanghai, this standout agency has become a creative force in the Asia Pacific region, turning heads, setting trends, and racking up points across multiple categories at the 2026 Vertex Awards. This year, Motor Brand Design once again rises to the top, earning the coveted title of Agency of the Year. Led by Founder & CEO Warren Spence, Motor’s work isn’t just visually stunning, it’s deeply strategic. Their designs speak to

SEE ALL OF THIS YEARS WINNER'S PUBLISHER’S CHOICE | GOLD Etos Diapers RETAILER: Etos (Ahold) BRAND: Etos COUNTRY: Netherlands AGENCY: Design Bridge and Partners CATEGORY: Redesigned Brand CREDITS: Heather Svoboda, Design Director, Design bridge and partners Alisa Erin, Senior Designer, Design bridge and partners Carmel Klein, Designer, Design bridge and partners Juliette Tiggelman, Account Director, Design bridge and partners Judith Smit, Senior Client Manager, Design bridge and partners Jeroen Meijer, Artworker, Design bridge and partners Bert Dijks, Artworker, Design bridge and partners Remco Monteiro, Visualiser / Retoucher, Design bridge and partners Aida Kruize, Design Manager, Etos Anouk Groeneveld, Design

SEE ALL OF THIS YEARS WINNER'S Talabat Bonbon Bites RETAILER: Talabat BRAND: Talabat COUNTRY: United Arab Emirates AGENCY: Daymon Design CATEGORY: Frozen CREDITS: Packaging Design: Daniela Araujo Creative Direction: Inês Batista Executive Creative Direction: Jens Sievert Account Executive: Sarah Simons Senior Manager Private Brand: Anna Szarecka Product Manager: Andres Hoyos Beltran BRIEF: Talabat Frozen Bonbon Bites packaging is designed to communicate indulgence and flavor intensity through a bold, structured visual system. The range uses a dark purple color to create a premium and credible positioning, with strong color contrasts dedicated to each flavor for clear differentiation. Typography is large

SEE ALL OF THIS YEARS WINNER'S PUBLISHER’S CHOICE | GOLD Odds & Ends RETAILER: Misfits Market BRAND: Odds & Edds COUNTRY: United States AGENCY: Thought Matter CATEGORY: Organic and Natural Packaged Goods CREDITS: Morgan Drummond, Misfits Market, Senior Director of Private Label Madeline Lubowitz, Misfits Market, Senior Manager, Private Label Tim Suglian, Misfits Market, Creative Director Able Parris, Thought Matter, Group Creative Director Samantha Barbagiovanni, Thought Matter, Design Director Ryan Wattaul, Thought Matter, Senior Designer Molly Coletta, Thought Matter, Project Manager Giacomo Bagnara, Freelance Illustrator BRIEF: This year, Misfits Market expanded its private label, Odds & Ends, with new

We are proud to introduce the GOLD winners of the 13th Annual 2026 Vertex Awards, recognizing outstanding achievement in retailer-owned brand and private brand packaging design from around the world. Chosen by an international panel of judges representing retailers, agencies, and industry leaders, these winning entries reflect the creativity, innovation, and strategic thinking that continue to elevate the global private brand industry. View the GOLD Winners

We are proud to introduce the Silver winners of the 13th Annual 2026 Vertex Awards, recognizing outstanding achievement in retailer-owned brand and private brand packaging design from around the world. Chosen by an international panel of judges representing retailers, agencies, and industry leaders, these winning entries reflect the creativity, innovation, and strategic thinking that continue to elevate the global private brand industry. View the Silver Winners